Marketing Specialist

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: Job Summary The Marketing Specialist at Instructure, Inc. will support the development and execution of marketing campaigns and initiatives across various channels. This role focuses on driving brand awareness, generating leads, and nurturing customer relationships for Instructure's educational technology products. Job Responsibilities * Assist in the planning, implementation, and optimisation of integrated marketing campaigns, including email marketing, social media, content marketing, and digital advertising. * Conduct market research and competitive analysis to identify trends, opportunities, and inform marketing strategies. * Create and edit engaging marketing content, such as blog posts, social media updates, website copy, and email newsletters, ensuring brand consistency and messaging accuracy. * Manage and update marketing collateral, presentations, and other sales enablement materials. * Track and analyse marketing campaign performance data, generating reports and insights to inform future strategies and optimize results. * Collaborate with sales, product, and other internal teams to ensure alignment of marketing efforts with business objectives. * Support event planning and execution, including webinars, conferences, and trade shows. * Manage and maintain marketing automation platforms and CRM systems. Job Qualifications * Bachelor's degree in Marketing, Communications, Business, or a related field. * 1-3 years of experience in a marketing role, preferably within the software, technology, or education industry. * Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing. * Excellent written and verbal communication skills with a keen eye for detail. * Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM software (e.g., Salesforce). * Ability to analyze data and generate actionable insights from marketing metrics. * Proficient in Microsoft Office Suite (Word, Excel, PowerPoint). * Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. * Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus. Get in on all the awesome at Instructure! We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect: - Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. - Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. - Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. - Comprehensive wellness programs and mental health support - Learning and development resources, including professional development tools and tuition reimbursement, to support your growth - The technology and tools you need to do your best work - Motivosity employee recognition program - A culture rooted in inclusivity, support, and meaningful connection We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes. Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate. All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve im