B2B Customer Lifecycle Marketing Manager, Integrated Marketing (12 months fixed-term)

Notice to applicants: We have seen a rise in recruitment scams. Please note that outreach from Khan Academy recruiters will only come from the @khanacademy.org domain. Our team does not use Gmail or other personal accounts for contacting potential candidates. Khan Academy will never solicit money, equipment fees, or sensitive financial information at any stage of the hiring process. We also do not work with external recruiting agencies, so outreach from headhunters presenting opportunities on behalf of Khan Academy is illegitimate. Please always check the email domain and cross-reference the position with the official Khan Academy Careers page to confirm an opening is valid. ABOUT KHAN ACADEMY Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. Our proven learning platform offers free, high-quality supplemental learning content and practice that cover Pre-K - 12th grade and early college core academic subjects, focusing on math and science. We have over 181 million registered learners globally and are committed to improving learning outcomes for students worldwide, focusing on learners in historically under-resourced communities. OUR COMMUNITY Our students, teachers, and parents come from all walks of life, and so do we. Our team includes people from academia, traditional/non-traditional education, big tech companies, and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company stronger. We value diversity, equity, inclusion, and belonging as necessary to achieve our mission and impact the communities we serve. We know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional. THE ROLE Do you believe in the power of education to open doors to opportunity—and in the role marketing plays in helping educators succeed? Join Khan Academy to engage, retain, and grow our school district partners, whose students are 8x more likely than independent learners to reach levels of learning that lead to meaningful outcomes. As B2B Customer Lifecycle Marketing Manager, Integrated Marketing, you’ll build and own customer lifecycle programs for our school and district partners —from onboarding and engagement to renewal and expansion (~70% of the role). You’ll also support top-of-funnel B2B acquisition efforts ( ~30% ), executing integrated campaigns in partnership with Product Marketing Managers to drive awareness, generate leads, and support product and initiative launches. This role works cross-functionally with Product Marketing, Sales, Services, and Integrated Marketing to deliver data-driven programs and communications that resonate with administrators and educators. The ideal candidate is a strong writer and strategic thinker with an operational mindset and deep empathy for educators. Key Responsibilities Customer Lifecycle Marketing (~70%) Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are current Khan Academy customers , including onboarding, engagement, renewal, and expansion. Develop and manage lifecycle communications (email, newsletters, in-product or campaign touchpoints) that deliver timely, relevant messages to administrators and educators. Create and refresh campaign content that highlights product updates, impact stories, customer success, and best practices to drive adoption. Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials. Track lifecycle performance and engagement metrics, surfacing insights to optimize programs over time. B2B Acquisition & Integrated Campaigns (~30%) Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads. Support integr