Director of Product Growth & Retention

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team! Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others: - Built In's 2026 Best Midsize Companies to Work For in New York City https://builtin.com/awards/new-york-city/2026/best-midsize-places-to-work#brigit - Built In's 2025 Best Places to Work For In New York City https://builtin.com/awards/new-york-city/2025/best-places-to-work#brigit - Built In’s 2024 & 2025 Best Startups to Work For In the U.S. https://builtin.com/awards/us/2025/best-startup-places-to-work#brigit - Built In’s 2023 - 2025 Best Startups to Work For In New York City https://builtin.com/awards/new-york-city/2025/best-startup-places-to-work#brigit - Fast Company’s Most Innovative Companies of 2022 https://www.fastcompany.com/90724459/most-innovative-companies-personal-finance-2022 - Business Insider’s Most Promising Consumer Startups 2022 https://www.businessinsider.com/most-promising-consumer-tech-startups-of-2022-8#brigit-a-automated-money-lender-5 - Forbes Fintech 50 2022 https://www.forbes.com/sites/isabelcontreras/2022/06/07/the-future-of-personal-finance-fintech-50-2022/?sh=1fbbd36d5235 The Role As the Director of Product Growth & Retention, you’ll own the vision, strategy, and roadmaps that power Brigit’s growth and revenue engines, including subscription, pricing, and value-added services. You’ll partner closely with Marketing, Design, Partnerships, Data, and Engineering to unlock new opportunities to expand and engage our member base while ensuring our products remain trusted, accessible, and mission-aligned. You’ll lead a team of product managers focused on optimizing conversion, increasing customer lifetime value, and reducing churn. Your work will blend strategic bets with rigorous optimization, balancing new user growth, monetization, and retention levers with customer trust and financial well-being. What You’ll Do - Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement - Optimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering - Identify and validate new growth and revenue opportunities through rapid A/B testing - Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences - Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product - Lead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathy - Ensure all product growth and retention strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial products What We’re Looking For - 8+ years of product management experience, including 3+ years owning activation, engagement, and retention - Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment - Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode) - Deep understanding of mobile product development and monetization in high-engagement consumer products - Excellent business judgment with the ability to balance short-term reven