B2B Marketing Manager - Consumer Partnerships

About Calm Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health , offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 42 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter . Learn more at calm.com . What We Do With a beloved product, a recognizable brand, and millions of paying subscribers, Calm stands at the forefront of the global mental health movement. Success, in part, has been driven by a relentless culture of innovation coupled with a singular focus on making the world happier and healthier. We’re building a world-class business development team and are looking for a multi-talented self-starter with ambition and hunger that will help grow Calm’s product and distribution partnerships worldwide. What You’ll Do Calm has a wide range of consumer-facing partnerships across industries including travel, retailers, beauty, finance, sports, auto, consumer goods, and more. Partners are geographically spread from the USA to Australia and we’re expanding with new partnerships all the time. We are looking for a B2B Marketing Manager who is passionate about the intersection of tech and wellness to join our team. You will be responsible for building and executing enablement programs that generate B2B leads (i.e. potential partners) for Calm Consumer. Sitting within the Partnerships organization, this role is a dedicated marketing partner to our Business Development Managers. You will work closely with cross-functional teams including Product, MarComms, Data Science and Legal. Key responsibilities include: Partnership Lead Generation Lead sales enablement and collateral development for the BD team; translating complex data and industry insights into persuasive storytelling through industry-specific pitch decks, case studies, and sales playbooks that accelerate the deal cycle Develop and maintain a library of partner-facing and sales enablement assets (e.g., pitch decks, one-pagers, email templates, case studies, FAQs). Support BDMs with customized collateral and messaging for top-tier or strategic partners. Plan and lead marquee in-person partner events (SXSW, Calm Partner Dinners…) Own, manage and grow Calm Partnerships digital presence (LinkedIn, web) to generate warm leads Content & Storytelling Create B2B content tailored to partner audiences: thought leadership, solution briefs, case studies, infographics, and event and online content. Build and maintain partner narratives that articulate the “why us, why now” story for each priority vertical or segment. Surface and package success stories and proof points (e.g., metrics, testimonials, use cases) that BDMs can leverage in the field. Collaborate with SPMs to build data-driven decks for partner renewals, utilizing performance metrics and historical campaign data to prove long-term ROI. Who You Are 5+ years of experience in B2B marketing, with at least 2 years focused on partner, channel, or field marketing (or equivalent experience closely supporting sales/BD teams). Proven track record of sales enablement and collateral development which lead to increase in revenue Demonstrated experience supporting a sales or BD organization, with strong empathy for field needs and dynamics. Exceptional written and verbal communicatio