Paid Growth Marketer

About Us: At Fireworks, we’re building the future of generative AI infrastructure. Our platform delivers the highest-quality models with the fastest and most scalable inference in the industry. We’ve been independently benchmarked as the leader in LLM inference speed and are driving cutting-edge innovation through projects like our own function calling and multimodal models. Fireworks is a Series C company valued at $4 billion and backed by top investors including Benchmark, Sequoia, Lightspeed, Index, and Evantic. We’re an ambitious, collaborative team of builders, founded by veterans of Meta PyTorch and Google Vertex AI. About the Role Fireworks is building one of the most important infrastructure platforms in AI. Just like frontier open-source inference enables sustainable unit economics for our customers, we are building a sustainable growth engine to drive demand gen for the Fireworks business. We're hiring a Paid Growth Marketer to lead all paid marketing programs across the full funnel, from awareness to engagement and activation. This is a hands-on role. You'll manage multi-million dollar budgets with analytical rigor, build the measurement infrastructure that connects spend to pipeline, and develop Fireworks' internal capacity for structured paid experimentation. You'll also think strategically about where the paid landscape is heading and position us ahead of it. You'll report into the Director of Growth and partner closely with Sales and Product to align paid programs with product launches, sales cycles, and ICP targeting. The ideal candidate will bring a strong growth mindset to everything they do, using AI as a productivity accelerant to move faster and operate more effectively than any traditional paid marketer could. Responsibilities Own paid strategy and execution across paid search, social, display, OOH, and developer-focused channels Manage and optimize a multi-million dollar ad budget, with full accountability for efficiency and attributable pipeline. Build and maintain attribution and measurement frameworks that connect spend to pipeline with real signal Lead Fireworks' paid experimentation program — hypothesis, execution, readout, iteration Partner with Sales, Product, and Finance teams to align paid programs with cross-functional dependencies. Track the evolution of the advertising ecosystem and proactively build that thinking into our roadmap. You Might Be a Fit If You Have 6+ years of hands-on paid marketing experience, including direct ownership of multi-million dollar annual budgets Have driven measurable, efficient growth for a B2B SaaS or developer-facing product(s) Are analytically fluent and can pull your own data and share insights succinctly. Have built and run structured experimentation programs within cross-functional teams Actively use AI tools to accelerate your work and see that as a core part of how great marketers operate today Communicate clearly and concisely: you can align a sales partner, brief a product manager, and update leadership without losing the thread Adept at navigating ambiguity and bias to action; the paid playbook here is still being written and you're excited to write it Preferred Qualifications Experience marketing developer tools, APIs, or infrastructure products Familiarity with the API inference provider ecosystem Experience standing up or evolving marketing measurement infrastructure Why Fireworks Join a lean, high-impact marketing team where your work directly drives company growth Own a meaningful budget and build programs from the ground up Collaborate with world-class engineers, researchers, and operators at the frontier of AI Competitive base salary, strong equity, and long-term upside On Target Earnings (Plus Equity) $160,000 - $190,000 USD Total compensation also includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by a range of factors including individual qualific