Growth Marketing Lead

ABOUT FOUND The self-employed workforce is a rapidly growing, resilient, and colorful 60 million Americans. But self-employment comes with its own set of challenges: navigating taxes, accounting, bookkeeping, and business banking are just a few. That’s where we come in. Found is building tools that give self-employed people the security and peace of mind that has historically only been possible at big corporations. We’re a business bank account that automates taxes and expense tracking because we believe small business owners should spend more time doing what they love and less time on their business finances. We’re looking for kind, resourceful, and passionate people to join us in building the safety net for self-employment. ABOUT THIS ROLE: - As our Growth Marketing Lead for Paid Channels, you will own the strategy and day-to-day execution of Found's paid acquisition engine. This isn't a "set it and schedule it" role. You'll be the person who sees the data, forms a hypothesis, tests it, and knows what to do next. Your mission is to ensure every dollar we spend brings in the right customer: the self-employed owner who will activate, engage, and grow with Found. - You'll manage across all paid media: Search, Social, CTV, Affiliate, and emerging channels and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned. This is an in person role requiring candidates to be currently located in San Francisco, CA or Los Angeles, CA. Found is unable to provide relocation support at this time. DAY TO DAY, YOU WILL: Paid Channel Ownership (60%) - Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate. - Manage budget allocation across channels to hit CPA, CAC, and activation targets. - Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer. - Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones). - Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms. Measurement & Optimization (20%) - Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection. - Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance. - Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality. - Develop a test-and-learn roadmap; document results and share learnings across the team. Cross-Functional Collaboration (20%) - Partner with product marketing on messaging, landing page strategy, and offer testing. - Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other. - Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion. TO THRIVE IN THIS ROLE, YOU HAVE: - Experience: 4–6+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other). - Channel Depth: You've managed meaningful spend on Google Ads and Meta. You understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale. - Analytically Rigorous: You're comfortable pulling your own data, identifying what matters, and building the case for what to do next. Proficiency in Google Analytics, Looker, or a comparable BI tool required. - Creative Intuition: You don't just read the numbers. You understand why one ad outperforms another and can brief creative accordingly. Experience collaborating with a creative team is a plus. - Measurement Fluency: You understand attribution models, incrementality test