Vice President, Finance

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores. About You We’re looking for a financially sophisticated leader who thrives at the intersection of rigorous analysis and strategic vision—someone equally at home in a board presentation as in the details of a close cycle. You bring the scrappiness of a builder and the instincts of a seasoned operator, and you’re energized by the opportunity to shape the financial backbone of a high-growth, mission-driven brand. About the Role We are seeking a seasoned and strategically minded VP, Finance to serve as the senior financial leader of our organization. This role carries full ownership of the company’s financial operations—from day-to-day accounting and controls through long-range planning, capital management, and executive decision support. Reporting directly to the CEO, you will oversee all finance functions across the organization, including the Accounting, FP&A, AP/AR, and Payroll & Benefits Administration teams. As a multi-channel brand operating across beauty, fashion, and wellness, we require a VP, Finance who brings both financial rigor and commercial acumen. You will serve as a trusted partner to the CEO and Executive Team, translating financial data into strategic insight, ensuring the integrity of our reporting and compliance environment, and building a scalable, high-performing finance function as the company grows. Financial Strategy & Executive Partnership Define and drive the company’s long-term financial vision, capital strategy, and enterprise resource allocation in alignment with strategic growth objectives. Serve as the principal financial voice of the company—representing the organization externally and managing relationships with the Board of Directors, investors, banks, lenders, auditors, and financial advisors. Own investor relations and all Board, investor, and bank reporting—preparing and delivering quarterly Board packages, investor updates, lender compliance reporting, and ad hoc financial presentations. Serve as a strategic advisor to the CEO and Executive Team, translating financial data into actionable recommendations that shape business direction, mitigate risk, and optimize performance. Lead the development and ongoing management of the company’s long-range financial plan, annual operating budget, and quarterly forecasts. Partner cross-functionally with leaders across sales channels (DTC, marketplace, wholesale, and retail) and verticals to align financial plans with business priorities and growth objectives. Deliver enterprise-wide financial insights, KPIs, and decision support aligned with commercial, supply chain, and operational strategies. Financial Reporting & Controls Ensure accurate, timely, and compliant financial reporting across all entities in accordance with U.S. GAAP and applicable international standards. Own the design, implementation, and enforcement of a robust internal controls environment; ensure audit readiness at all times. Manage all external audit and tax relationships; serve as the primary point of contact for auditors, tax advisors, and financial institutions. Continuously improve the accuracy, speed, and efficiency of the financial close and consolidation cycle. Ensure the integrity of all financial data across the company’s ERP and reporting systems; partner with IT and Operations to optimize system functionality and data flows. Treasury, Cash & Risk Management Lead treasury strategy, including cash flow forecast