(Senior) Product Marketing Manager

Who we are Helsing is a defence AI company. Our mission is to protect our democracies. We aim to achieve technological leadership, so that open societies can continue to make sovereign decisions and control their ethical standards. As democracies, we believe we have a special responsibility to be thoughtful about the development and deployment of powerful technologies like AI. We take this responsibility seriously. We are an ambitious and committed team of engineers, AI specialists and customer-facing programme managers. We are looking for mission-driven people to join our European teams – and apply their skills to solve the most complex and impactful problems. We embrace an open and transparent culture that welcomes healthy debates on the use of technology in defence, its benefits, and its ethical implications. The role As a member of the Marketing team, you will serve as the vital link between our customers’ needs and the products we offer. Your role is twofold: internally, you advocate for the customer’s perspective; externally, you articulate our products’ value with clarity and conviction. This demands a thorough understanding of our technology and its advantages, enabling you to craft and execute product marketing strategies that place product at the centre of the story. Collaborating closely with our Product, Programmes & Partnerships, and wider Marketing & Communications teams, you will ensure our messaging is authentic, consistent and compelling across all touchpoints The day-to-day Develop core marketing materials for both internal and external audiences—sharp one-pagers, clear positioning statements, and messaging that resonates. You will be the fierce guardian of these messages, ensuring their integrity and consistency across all touchpoints. Embed yourself within our Product and Programmes & Partnerships teams to distill technology benefits into compelling product stores that resonate with diverse audiences. Conduct incisive market analysis to uncover feature-level product differentiation, emerging trends and new opportunities. Collaborate closely with our Communications, Events, and Content teams to craft compelling, authentic stories across diverse digital and physical channels. Provide strategic support to our Programmes & Partnership teams, equipping them with powerful narratives and materials to advance our mission. Maintain a proactive, hands-on approach, readily contributing whatever is necessary to achieve our mission objectives. You should apply if you You are driven by purpose. In a world of near-infinite possibilities, we have chosen to dedicate ourselves to safeguarding democracies. Join us if this mission resonates deeply with you. You are a master storyteller. You possess the rare ability to distil complex ideas into approachable, authentic narratives that are not only compelling but truly memorable. You are naturally collaborative. We thrive as a unified team, relying on shared expertise and mutual support to achieve success. You excel at building trust, fostering strong relationships, and embracing shared responsibility. You are an agile problem-solver. A self-starter who takes full ownership, you deliver consistently and exercise sound judgment to identify the best course of action. You are adaptable and intellectually curious. You thrive in dynamic environments, readily embracing new technologies, processes, and scenarios, and adapting at pace. Your passion for exploration and continuous learning fuels your pursuit of excellence. Must Have Fluency in both English and German, written and spoken. c.10+ years of professional experience in core areas outlined above. Willingness and ability to travel periodically to other international offices, including London and Paris. Proven experience and demonstrable success in technology product marketing, ideally within a fast-paced or impactful environment. Nice to Have Experience within the defence sector. Complementary creative skills, such as advanced copy