Senior Merchant, Womens Footwear

Senior Merchant, Women’s Footwear Location | San Francisco, CA At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go. At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. About the Team: Always on top of what’s hot in the fashion industry, the members of our Merchandising team ensure we have the right products in the right places at the right time. With their exceptional taste and expert analytical skills, they work closely with cross-functional teams like Digital Commerce and Production to manage inventory and delight our customers with the products they want—and the ones they don’t yet know they want but must have. About the Role: As the Senior Merchant for Women’s Footwear, you will lead the strategy and execution of Rothy’s product assortment for one of our most important categories. You will shape seasonal product lines from concept to commercialization, ensuring assortments reflect our brand aesthetic while meeting financial and growth goals. This role requires strong partnership across Design, Product Development, Planning, and Production to bring innovative, high-quality footwear to market while optimizing margin, inventory, and consumer demand. What you’ll do: - Lead the Women’s Footwear product assortment strategy by influencing decisions across the entire product lifecycle—from early design concept through development, line architecture, and commercialization - Partner closely with Design and Product Development teams to create compelling seasonal footwear collections, ensuring assortments balance innovation, core styles, and commercial viability - Collaborate cross-functionally with Production partners to execute against cost and margin targets while maintaining the highest standards of Rothy’s product quality - Work with Merchandise Planning to build strategies that maximize key areas of the business each season while optimizing our nimble supply chain to drive sales and mitigate risk of overproduction - Analyze sales performance, consumer insights, and market trends to inform future assortment strategies and identify opportunities for product innovation - Partner with Retail Merchandising to create balanced assortments for brick-and-mortar stores, ensuring the right mix of core, seasonal, and newness across locations - Identify macro and footwear-specific trends across the market—from runway and fashion media to everyday and aspirational brands—and translate those insights into relevant opportunities for Rothy’s customer - Contribute to category growth strategy and help guide seasonal priorities through strong cross-functional alignment and communication You are: - An entrepreneurial self-starter who thrives in a fast-paced, dynamic environment and enjoys working collaboratively across teams - Financially savvy with strong merchant math skills and a deep understanding of how product decisions impact business performance - Highly aligned with, and knowledgeable about, Rothy’s brand aesthetic and customer - Naturally curious, proactive, and comfortable taking ownership and accountability for your work and decisions - Analytical and solution-oriented, with a passion for using data and insights to solve problems and improve outcomes You have: - 5+ years of merchandising or buying experience, with footwear experience strongly preferred - Strong pr