Head of Enterprise Marketing

About Sarvam Sarvam is building the bedrock of Sovereign AI for India. The company is developing India’s full-stack sovereign AI platform, building across research, models, infrastructure and applications with a singular focus on making AI genuinely work for India. Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures. Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC. About the Role The role carries the full enterprise marketing mandate. Category creation and market education for buyers still forming their view of sovereign AI. Account-based programs with Sales against named accounts. Executive engagement through roundtables, closed-door forums, and bilateral briefings with CXOs and their direct reports. The job is to crack the big enterprise deals. Create the opportunities Sales needs, put Sarvam in front of buyers who are actively in market, and convert interest into qualified pipeline and faster enterprise movement. What You’ll Do Enterprise Demand Generation - Build and run multi-channel demand generation programs targeting enterprise accounts in BFSI, healthcare, and public sector - Own the full funnel from MQL generation through to SQL handoff with Sales, with clear SLA agreements on lead quality and follow-up cadence - Manage and optimise spend across event sponsorships and outbound programs with clear attribution to pipeline Vertical Marketing - Develop distinct positioning, messaging, and collateral for BFSI, healthcare, and public sector verticals based on buyer research and competitive analysis - Work with Sales and Pre-sales to understand objections, buying committee structure, and procurement dynamics in each vertical - Produce vertical-specific case studies, ROI frameworks, and proof-of-concept documentation that support enterprise sales conversations Sales Enablement - Own the sales enablement content library including battlecards, pitch decks, objection handling guides, product one-pagers, and vertical solution briefs - Ensure Sales has current, accurate, and effective material at every stage of the enterprise sales cycle - Build onboarding and ongoing training programs so that AEs and SDRs can represent Sarvam's platform accurately and compellingly What We’re Looking For - Prior experience marketing to regulated enterprises in India, especially banks, insurers, NBFCs, hospitals, health-tech networks, government departments, or PSUs - 10 to 15 years of enterprise marketing experience at a B2B technology company, with direct ownership of pipeline and demand generation targets - Demonstrated track record of running ABM programs for large enterprise accounts with measurable pipeline contribution - Experience building flagship enterprise events, closed-door forums, customer councils, or industry roundtables from scratch - Deep working knowledge of enterprise buying behavior in at least one of BFSI, healthcare, or public sector in India - Proficiency with marketing automation, CRM, and ABM tooling - Experience building and managing a sales enablement content library in partnership with Sales and Pre-sales - Strong analytical capability; you define your own measurement frameworks and pull your own data Bonus Points - Experience working with founder-led or early-stage deep-tech companies where the category, narrative, and GTM motion had to be built from the ground up - Strong understanding of how enterprise AI is bought, evaluated, piloted, and scaled inside large organisations - Experience creating executive-level content such as board notes, CXO briefing decks, policy memos, industry POVs, and strategic account narratives - Ability to translate complex technical products into clear business value without diluting the technical depth - Existing network across enterprise technology buyers, CIO offices, digital transformation teams, consulting firms, system integrators, and industry bodies - Experience wo