Event & Experiential Marketing Lead

Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automate the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow. High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance. Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners https://lsvp.com, General Catalyst https://www.generalcatalyst.com, and Primary https://www.primary.vc. The team is headquartered in New York and brings deep expertise in finance and AI. Tabs is building the first AI-native revenue platform, powering companies like Statsig, Cursor, and 2x. We’re looking for an Event & Experiential Marketing Lead to own how Tabs shows up in the world. This role is responsible for designing and executing high-impact, high-signal experiences (both virtual and in-person) that bring our brand to life and drive pipeline. From private CFO dinners and executive roundtables to city takeovers, field activations, and category-defining experiences, you’ll turn Tabs into a brand that’s felt, not just seen. You will work closely with Growth, Sales, BD, Partnerships, and PMM to ensure every experience ties back to pipeline, account engagement, and revenue. What you’ll own - Own the end-to-end strategy and execution of Tabs’ event and experiential program (owned events, field marketing, conferences, executive dinners, partner activations) - Design high-impact, differentiated experiences that stand out in a crowded market - Coordinate virtual events, webinars, and speaking opportunities for Tabs - Partner with BD and Growth to run ABM-driven field programs tied to priority accounts, verticals, and intent signals - Turn events into revenue by owning post-event conversion strategy such as BDR/AE follow-up, sequencing, and pipeline acceleration - Manage event budgets, vendors, logistics, and timelines with high attention to detail - Track and report on event ROI, influenced pipeline, and program performance - Build playbooks and systems so events scale as a core GTM motion, not one-off efforts You’re a fit if you - Have 7+ years of experience in B2B field, event, or community marketing - Have moved beyond execution and can own strategy + outcomes, not just logistics - Are extremely organized, love project management, and sweat the details - Are excellent at partnering with Sales and driving crisp follow-up - Know how to measure programs and report results - Are resourceful, adaptable, and energized by building with a small team - Are comfortable operating in ambiguity and building from zero to one - Write clearly and communicate well PERKS AND BENEFITS (FULL-TIME EMPLOYEES) - Competitive compensation and equity - Unlimited PTO - Up to 100% employer covered monthly healthcare premium (medical, dental, vision) - Lunch provided via Sharebite, plus dinner for any later in office days. - Parental leave up to 12 weeks - Tax free commuter and parking benefits - Voluntary insurances (Life, Hospital, Critical Illness, Accident) - Employee Assistance Program (Rightway) - Free One Medical Membership - 401k Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.