Deputy Head of Creator Growth

The Deputy Head of Creator Growth will be a strategic leader within our Creator Network pillar (AnyCreator). This role is pivotal in driving the expansion of our influencer and creator ecosystem in Indonesia. You will lead a high-performing team of approximately 10 people to acquire, manage, and monetize top-tier talent across platforms like TikTok and YouTube, ensuring AnyMind remains the preferred partner for creators seeking to scale their digital presence and commercial impact. What You'll Do Strategic Leadership & Business Growth : Define and execute the local go-to-market strategy for Creator Growth, aligning with AnyMind’s regional objectives to dominate the Indonesian Creator Network space. P&L Management : Take full ownership of the department’s P&L, ensuring sustainable revenue growth through diverse monetization streams including platform revenue sharing, brand collaborations, and e-commerce integration. Creator Acquisition & Retention : Lead the identification and onboarding of high-potential creators (Mega, Macro, and Micro). Develop robust retention programs to maintain long-term partnerships and high engagement levels. Team Management & Development: Directly manage and mentor a team of Creator Growth Managers and Specialists. Foster a culture of excellence, data-driven decision-making, and aggressive market pursuit. Cross-Pillar Synergy : Collaborate closely with regional teams and other countries to provide creators with comprehensive growth opportunities and brand partnership deals. Market Intelligence : Monitor Indonesian digital landscape trends, competitor movements (MCNs and Talent Agencies), and platform algorithm updates to pivot strategies proactively. Who You Are Proven experience in a senior leadership role within the digital media, creator economy, or technology industry in Indonesia. Expert ability to develop and lead a long-term strategic vision, driving innovation and tangible business growth with creator network A sharp commercial instinct with a proven record of turning growth strategies into substantial P&L gains and high-margin revenue streams. Proven success in scaling talent networks or managing large-scale creator/influencer programs in Indonesia. Deep connections within the Indonesian creator ecosystem, platform partners (TikTok/YouTube), and potential brand advertisers. Professional fluency in English both speaking and writing. Entrepreneurial, resilient, and thrives in a fast-paced, high-growth environment. Why You'll Love It Competitive Salary Performance Review (2 times per year) Performance Bonus (1 time per year) 12 days of annual paid leaves Exciting opportunity to explore e-commerce and digital marketing trends Grow your career in an international, professional, fast-paced and dynamic environment