Brand Strategist

We’re looking for an Executive / Senior Executive, Brand Strategist who plays an active role in turning client briefs into strong, insight-driven campaign strategies. You’ll be responsible for uncovering insights, shaping strategic directions, and translating them into clear, compelling narratives across proposals and campaigns. This role is ideal for someone who is curious, analytical, and able to move beyond execution to contribute meaningful strategic perspectives. What You'll Do Research & Insights Conduct and interpret research across brands, competitors, audiences, and industry trends Translate data and observations into clear, actionable insights and strategic opportunities Leverage social listening, platform data, and cultural trends to inform planning Analyse campaign performance and extract key learnings Identify opportunities for optimisation and improvement in strategies Strategy, Proposal & Presentation Develop campaign strategies, key messaging, and creative directions based on briefs Translate business objectives and insights into clear strategic frameworks and ideas Contribute ideas and perspectives during brainstorming and planning sessions Craft compelling pitch decks with strong storytelling and logical flow Ensure clarity and consistency of messaging across strategy and proposal materials Support internal and client presentations, with opportunities to contribute to presenting strategic thinking Cross-functional Collaboration Work closely with Account Managers to understand client requirements and feedback. Collaborate with Ops to ensure proposals reflect realistic timelines, deliverables, and costings. Reaching out to cross-functional specialist teams (e.g. POKKT, XHS, affiliate, livestream and etc) to integrate their plans into the cohesive strategy Who You Are Minimum 1-2 years of working in brand strategy, social strategy, influencer marketing or digital marketing Familiar with tools like Meta, TikTok insights, Google Trends, social listening tools and influencer trends Have a strong critical thinking and storytelling skills, able to connect insights to ideas Good understanding of social media platforms, content trends, and digital ecosystem Comfortable presenting ideas internally or to clients Organised and detail-oriented, with good time management skills. Comfortable handling multiple tasks and adapting in a fast-moving environment. Experience in agency environment is a plus Eager to learn, proactive, and not afraid to ask questions. Familiar with basic tools like Google Slides, Sheets, Excel, or similar platforms. Fluency in Chinese, English & Bahasa both verbal and written (additional languages are a bonus). Why You'll Love It A d v a n c e d A I tools for all positions Creative office at XXXX Competitive Salary Performance Review (2 times per year) Annual Performance Bonus Annual Paid Leave Marriage, Compassionate, and Parental Leaves Health Insurance Social Security Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD) TGIF and other fun events at office