Growth Marketing Manager

Why Charlie Health? Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported. Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home. As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you. About the Role Charlie Health is seeking a Growth Marketing Manager to own and scale our paid marketing ecosystem across both B2C and B2B audiences. Reporting to the Director of Growth, this individual will lead strategy, execution, and optimization across all paid channels—including SEM, Meta, and emerging platforms—to drive awareness, patient acquisition, and talent growth. This is a high-impact role at the center of how Charlie Health reaches the people who need us most: prospective clients and their families, referral partners, and clinicians. The ideal candidate combines analytical depth with creative instincts, thrives in a fast-paced environment, and has a track record of driving measurable growth in performance marketing. Responsibilities Own and scale all paid channels including Google, Meta, and other digital platforms; oversee campaign strategy, execution, optimization, and budget management. Develop full-funnel paid strategies for both B2C (patient acquisition) and B2B (referral partner and talent acquisition) initiatives. Lead creative and messaging strategy for paid campaigns in partnership with Content, Design, and Product Marketing—ensuring assets are optimized for performance and aligned with brand and clinical standards. Design and execute testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies. Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights that inform ongoing optimization and broader growth strategy. Collaborate cross-functionally with Growth Strategy, Admissions, Outreach, and Talent teams to align paid performance with business goals and downstream metrics. Identify and pilot new paid opportunities and channels to diversify acquisition efforts and expand reach. Own vendor and agency relationships, staying current with best practices, algorithm updates, and competitive trends in digital marketing. Requirements Bachelor’s degree in Marketing, Business, or a related quantitative field. At least 3-5+ years of hands-on experience managing paid search and paid social campaigns at scale (agency or in-house) Proven track record of optimizing campaigns for performance (CPA, CPL, ROI) across multiple platforms including Google Ads and Meta Ads Manager. Strong analytical skills; proficiency in Excel/Sheets, Google Analytics (GA4), and other reporting tools or data visualization platforms. Experience managing budgets, pacing, and performance reporting across large and complex campaigns. Comfort working across B2C and B2B funnels, with familiarity in lead generation and recruitment marketing a plus. Excellent project management, communication, and cross-functional collaboration skills. Ability to thrive in a fast-paced, high-growth startup environment and manage multiple priorities simultaneously. Based in or within 75 minutes of New York City, with abilit