Territory Manager, SUD (WI, Madison)

Why Charlie Health? Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported. Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home. As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you. About the Role Charlie Health is one of the fastest-growing startups in the healthcare industry, working tirelessly to connect people everywhere to life-saving mental health and substance use treatment. As an Territory Manager, SUD, you will join a founding go-to-market team responsible for scaling Charlie Health’s Substance Use Disorder (SUD) program nationally. SUD represents our next major growth vertical, and this team is charged with building the playbook. You will play a direct role in shaping how we engage referral partners in key SUD settings such as detox centers, residential treatment centers, rehabilitation facilities, and other SUD-focused organizations. You will educate these partners about Charlie Health’s comprehensive SUD treatment and mental health programs, ensuring they understand how our services can support individuals on the path to recovery. This role is best suited for someone who thrives in high-accountability environments and wants to help build something meaningful from the ground up. In your role, you’ll have unparalleled responsibility while collaborating with sharp, spirited, and ambitious coworkers. You’ll also receive competitive benefits, ensuring you have the resources to thrive both personally and professionally. At Charlie Health, we believe in leading with our “why” and connecting with our purpose every day. Join us to find not only a career but a calling. Responsibilities Develop and execute a territory-level go-to-market strategy focused on growing our SUD program Build deep, trust-based relationships with higher and lower level of care SUD referral partners Conduct in-field outreach 4-5 days per week, meeting with referral partners to educate them about Charlie Health’s SUD programs and services Identify barriers to treatment and collaborate with referral sources to improve access to care for individuals in need Collect and synthesize partner feedback to refine messaging, positioning, and execution. Collaborate with leadership and cross-functional teams to continuously improve the SUD growth motion. Partner with internal teams to create tailored engagement strategies that resonate with SUD care providers and support long-term collaboration Represent Charlie Health in both community settings as well as industry events, conferences, and educational sessions to promote awareness of our SUD program Gather and synthesize feedback from partners and stakeholders to refine marketing, operational, and product strategies Work cross-functionally with marketing, clinical, operations, and analytics teams to achieve growth goals within the SUD channel Requirements Must be based in Madison, WI Willingness to travel extensively around the Madison area 4+ years of proven sales or business development experience Experience in healthcare or behavioral health outreach preferred Familiarity with the SUD treatment ecosystem and community ties preferred Demonstrated abi