Channel Marketing Manager

About Kaseya Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success. Backed by Insight Partners , a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide. Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike. At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar. Kaseya is looking for a driven and commercially astute Distribution Marketing Manager to own and grow its channel marketing activity across DACH and Southern Europe. This is a high-impact, highly cross-functional role sitting at the intersection of partner development, demand generation, and MDF programme management. You will be the primary marketing contact for our distribution partners in the region, working hand-in-hand with Kaseya’s distribution sales managers and the marketing teams within our key distributors to build scalable, ROI-positive marketing programmes that bring new MSPs and resellers into the Kaseya ecosystem. Key Responsibilities MDF Programme Management Own the end-to-end management of the Marketing Development Fund (MDF) programme across DACH and Southern Europe Plan, allocate, and track MDF investments in close collaboration with distribution partners Build robust ROI measurement frameworks to evaluate return on all co-funded marketing activity Ensure timely claim processing, compliance with programme guidelines, and accurate budget reporting Continuously optimise fund allocation based on partner performance and pipeline contribution Partner Recruitment & Expansion Drive net-new reseller and MSP recruitment through targeted campaigns run in partnership with distributors Develop go-to-market programmes that position Kaseya as the preferred vendor for new and emerging partners Support the expansion of existing partner revenue through upsell, cross-sell, and joint pipeline generation initiatives Identify white-space opportunities within the distribution network and build activation plans to address them Distributor Collaboration Build deep working relationships with the marketing teams at each key distributor Align marketing calendars, campaign plans, and event strategies with distributor go-to-market motions Collaborate with Kaseya’s regional distribution sales managers to ensure marketing and sales alignment at all partner touchpoints Represent Kaseya marketing in distributor-led planning sessions, partner days, and joint business reviews Distribution QBRs & Business Reviews Lead and participate in Quarterly Business Reviews (QBRs) with distribution partners, presenting marketing performance data, campaign results, and forward-looking plans Prepare detailed QBR decks with clear metrics on pipeline, partner recruitment, MDF utilisation, and programme ROI Use QBR insights to refine programme strategy and identify new areas for co-investment Reporting & Analytics Track and report on key channel marketing KPIs including partner-sourced pipeline, MDF ROI, cost-per-new-partner, and campaign conversion rates Maintain accurate activity records and forecasts across all active programmes Present regular updates to EMEA leadership on distributor marketing performance The Right Person You are commercially minded and results driven. You understand how distributors think and you know how to make marketing spend wo