Demand Generation Manager

About Kaseya Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success. Backed by Insight Partners , a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide. Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike. At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar. The Demand Generation Manager, EMEA supports the planning and execution of integrated, multi-channel campaigns that drive measurable pipeline across Kaseya’s EMEA customer segments. Based in Reading, UK, this role focuses on executing demand generation programs across digital channels, supporting the full process from audience targeting and campaign setup through to lead capture, qualification, and sales handoff. Working closely with the Director, Marketing EMEA, Segment Leads, Data and Analytics teams, and sales development teams, the role is responsible for helping deliver qualified leads and pipeline while continuously improving campaign performance and cost-per-lead efficiency. Native German speaker with full professional proficiency in English (required) Key Responsibilities • Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and tracking MQL performance across markets • Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads and pipeline • Manage campaign setup and lead capture processes including landing page coordination, form optimisation, and alignment with lead scoring and sales handoff processes • Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting • Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI • Coordinate with external agencies, media partners, and freelancers to ensure campaigns are delivered on time and meet agreed performance standards • Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities • Support account-based marketing initiatives by assisting with target account lists, digital campaign setup, and coordination with sales development teams • Contribute to post-campaign analysis and optimisation, identifying improvements and applying insights to future campaigns What You'll Bring • 3+ years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector • Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management, cybersecurity, cloud, or SaaS • Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution • Practical experience with core demand generation channels including LinkedIn Ads, Google Ads, email marketing, and content syndication • Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking • Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly • Strong organisational and project management skil