Sr. Analyst GTM Tooling

About Kaseya Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success. Backed by Insight Partners , a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide. Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike. At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar. Overview The Sr. Analyst, GTM Tooling sits within the GTM Operations & Execution organization and reports to the Sr. Manager, GTM Tooling Strategy. This role is responsible for supporting the evaluation, optimization, and operational effectiveness of the GTM technology ecosystem, with a primary focus on Salesforce and seller-facing tools. This individual will drive tooling improvements by analyzing system performance, monitoring adoption and productivity metrics, identifying workflow inefficiencies, and partnering cross-functionally to support enhancements across the GTM organization. The ideal candidate is analytical, process-driven, and focused on improving seller experience through technology and operational excellence. Key Responsibilities GTM Tooling Analysis & Optimization Support the evaluation and optimization of the GTM technology stack across Sales, Marketing, and Customer Success Analyze tool usage, workflows, and performance to identify inefficiencies, redundancies, and improvement opportunities Assess whether current tools are delivering intended business outcomes Partner with stakeholders to gather feedback on tooling pain points and operational gaps Salesforce Support & Continuous Improvement Support ongoing Salesforce optimization initiatives to improve seller productivity and workflow efficiency Analyze Salesforce processes, reporting structures, and user experience to identify enhancements Partner with technical teams to implement and test system improvements Maintain process consistency and data integrity within Salesforce Tool Adoption & Productivity Monitoring Monitor adoption and usage trends across GTM tools and platforms Build dashboards and reporting to measure tool effectiveness, engagement, and productivity impact Identify barriers to adoption and partner with Enablement and leadership to improve utilization Support initiatives aimed at reducing friction and improving seller efficiency Reporting & Business Insights Develop and maintain reporting on GTM tooling performance, adoption, and operational health Translate data into actionable insights and recommendations for leadership Support KPI tracking tied to productivity, system utilization, and process efficiency Perform ad hoc analysis and support business reviews related to GTM tooling initiatives Cross-Functional Collaboration Partner with Sales, Marketing, Customer Success, Enablement, IT, and RevOps teams to drive tooling initiatives Gather and document business requirements and process improvement opportunities Support testing, rollouts, and communication for tooling enhancements Governance & Operational Support Maintain documentation related to GTM tooling processes, workflows, and enhancements Support governance processes for tooling changes and operational standards Ensure requests, enhancements, and issues are tracked and prioritized appropriately Contribute to continuous improvement initiatives across the GTM technology ecosystem Qu