Integrated Marketing Manager- Golf

Hi there! Thanks for stopping by 👋 Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We’re looking for an Integrated Marketing Manager to join Lightspeed’s Golf Marketing team. Reporting to the Director of Marketing, Golf and working closely with all channel specialists, you will be responsible for defining and executing strategic marketing programs across all channels. Specifically, you will lead the end to end strategy and execution of lead generation tactics, brand marketing efforts, media buys, events/tradeshows/webinars that impact both prospects and customers. While the IMM may not be personally responsible for executing every item on the roadmap (e.g. PR efforts may be led by a PR agency, product launches could be led by PMM, growth programs by performance marketing, etc), the IMM should be aware of all projects and can help prioritize across teams to ensure the roadmaps are structured to best support the Golf business strategy towards achieving targets. As the owner for your region/industry, the IMM is also responsible for identifying and surfacing gaps in the current marketing plan, proposing solutions, gaining buy-in on priority projects and plans, and closely collaborating with the wider marketing and regional sales managers to design, plan and implement full funnel activities. What you’ll be doing: - Find opportunities to build into the Golf Marketing strategy and roadmap that will help the team achieve Golf business unit objectives - Develop marketing briefs and conduct creative team briefings for all integrated marketing initiatives - Own metrics monitoring, reporting and post mortem reviews of programs in collaboration with key stakeholders - Keep regional stakeholders informed about quarterly and yearly marketing plans and represent the region/industry’s progress against metrics and roadmap in stakeholder reviews (e.g. QBRs, monthly GTM reviews, etc), sharing learnings from your campaigns with the wider team - Lead the execution of media buys with key golf industry partners from briefing the creation of assets to coordinating asset launch and reporting on results - Create and coordinate Lightspeed Golf’s presence at industry tradeshows and events to support Outbound sales efforts and ensure we stand out against the competition - Ideate and execute the delivery of customer marketing initiatives in collaboration with stakeholders across Marketing, Sales, Support and Product - Ideate and execute partner marketing initiatives with industry counterparts to develop and execute co-marketing campaigns - Ensure effective project management practices are followed across the Golf Marketing roadmap using JIRA (project management tool). You may be building and maintaining task tickets with clear task descriptions / briefs, timelines and any additional info for the content & design team to complete work - Proactively identify problems that may arise within projects and propose solutions - Support on market research initiatives that inform product positioning such as competitive analysis and monitoring - Support on the creation and execution of product launch programs and customer marketing initiatives - Support on the delivery of communications and PR initiatives in collaboration with the Brand team What you need to bring: We're looking for a candidate who has experience with the following: - 4+ years of Marketing Management or a Project Management/Creative Operations role within Marketing - Bias to action - you take initiative, prioritize tasks, proactively flag issues and collaborate on solutions - Ability to understand and own the delivery of all marketing project deliverables with a keen understanding of marketing asset production - Flexible in responding to changes in business priorities; proven ability to work effectively and efficiently under multiple, competing deadlines - Excellent verbal and written business communication skills in English. Fr...