Senior Marketing Automation & Lifecycle Manager

Hi there! Thanks for stopping by 👋 We’re looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. You will build and design both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the funnel - from awareness to adoption to utilization. What you’ll be doing: - Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal) - Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows - Transition marketing from batch campaigns to trigger-based, behavior-driven messaging - Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies - Develop scalable personalization frameworks and reusable campaign templates to accelerate execution - Measure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage) - Ensure lifecycle communications are reliable, compliant, and scalable And a little bit of… - Act as the connector between marketing, technical teams, and business stakeholders What you need to bring: We’re a team of 5 people based remotely in North America. Our team is responsible for driving adoption, revenue, and long-term growth for Lightspeed Financial Services through product marketing and go-to-market strategy. We’re looking for a Senior candidate who has experience with the following: - Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required) - Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns) - Proficiency in SQL and working with data to define and activate audience segments - Experience collaborating cross-functionally with Product, Engineering, and Data teams - Strong understanding of funnel metrics, conversion optimization, and lifecycle performance - Experience with email development (HTML/CSS) and dynamic content personalization We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try! Be a changemaker: You’ll enjoy: - A flexible work environment that empowers you to do your best work - A culture that celebrates performance - The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard - Career-defining opportunities Plus benefits designed to keep you happy, healthy and fulfilled. - Flexible paid time off and remote work policies - Equity options, because this is your company too - Contributions to your pension plan. Your future matters - Training opportunities to grow your skills and career - Health and wellness credit so you feel your best - Time off to volunteer and give back to your community - Interest groups, employee led networks, social committees to sponsored sports teams - Computer purchase program to get your personal Macbook - Enhanced parental leave to support growing families Fuel your growth. Find your people. At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $125k TO $135k CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off. Please note that this com...