Principal Product Marketing Manager, Financial Services

Hi there! Thanks for stopping by 👋 We’re looking for a Principal PMM (Financial Services) to join our team. You will define how financial services products win at Lightspeed – owning positioning, go-to-market strategy, and how we use data and AI to scale growth. What you’ll be doing: - Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights - Own end-to-end go-to-market strategy for major product and feature launches, from strategy through execution and performance measurement - Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence roadmaps, and drive successful launches - Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimization - Design and implement AI-driven approaches to improve research, segmentation, messaging, and go-to-market execution - Lead complex, cross-functional initiatives that span multiple teams and regions, driving alignment and delivering measurable business outcomes - Act as the voice of the customer—bringing insights into the organization to shape product, positioning, and growth strategy And a little bit of… - Mentor and elevate product marketing craft across the team through thought leadership and best practices What you need to bring: We’re a team of 5 people based remotely in North America. Our team is responsible for building scalable growth systems that drive adoption and revenue for Lightspeed Financial Services products through lifecycle marketing. We’re looking for a Senior candidate who has experience with the following: - 10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership - Financial services, fintech, payments, or related industry experience (required) - Leading complex, cross-functional initiatives and influencing senior stakeholders without direct authority - Owning business outcomes – not just deliverables – in a growth-stage or scaled technology company - Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling narratives - Highly data-driven decision making, with strong analytical capabilities and experience synthesizing insights across customer research, performance metrics, and market dynamics - Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact - Applying AI tools or techniques to enhance go-to-market strategy, research, or execution - Anticipating customer needs and translating insights into durable product and go-to-market strategy - Operating effectively in ambiguous environments, setting direction, and driving clarity across teams We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try! What’s in it for you? Come live the Lightspeed experience... You’ll enjoy: - A flexible work environment that empowers you to do your best work - A culture that celebrates performance - The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard - Career-defining opportunities Plus benefits designed to keep you happy, healthy and fulfilled. - Flexible paid time off and remote work policies - Equity options, because this is your company too - Contributions to your pension plan. Your future matters - Training opportunities to grow your skills and career - Health and wellness credit so you feel your best - Time off to volunteer and give back to your community - Interest groups, employee led networks, social committees to sponsored sports teams - Computer purchase program to get your personal Macbook - Enhanced parental leave to support growing families Fuel your growth. Find your people. At Lightspeed, we carefully consider a wide range of factors when determining compensation,...