Social Media Specialist (German speaking)

Your mission is to put Lightspeed Hospitality on the map across Germany and the UK. You won’t just be managing channels: you’ll launch our Instagram presence in Germany and expand our voice on LinkedIn and YouTube across Germany and the UK. Working closely with Content, Field, Product, PR and Regional Marketing teams, you’ll turn priorities into compelling social storytelling. As both a “story scout” and brand gatekeeper, you’ll uncover great hospitality stories while ensuring everything we publish is premium and impactful. You’ll be responsible for: - Instagram launch & channel growth: Lead the launch of our Instagram channel in Germany, while managing and growing our LinkedIn and YouTube presence across Germany and the UK. Content calendars: Execute the social media strategy and own the content calendars for Germany and the UK across LinkedIn, Instagram and YouTube. - Content production: Collaborate with internal teams to brief high-quality assets and be hands-on with short-form video, creating content that feels native to each platform. - Regional storytelling: Proactively connect with Hospitality clients to uncover unique stories. Lead creative ideation and bring forward concepts that deliver authentic, scroll-stopping content. - Community engagement: You’ll be the voice of Lightspeed for our German and British communities, answering comments and starting conversations. - Performance monitoring: You’ll use Hootsuite and Meta Business Suite to monitor performance and provide recommendations to improve our reach and growth. Workflow management: Use Monday.com to track timelines and Jira to manage creative deliverables, ensuring projects are delivered on time. - Brand gatekeeping: Act as the final filter for organic social in your region, ensuring everything we publish meets our premium brand and quality standards. Experience - 3+ years of social media management experience, ideally in SaaS, tech or hospitality. - Proven track record of managing multiple platforms - specifically LinkedIn, Instagram, and YouTube - and you’re comfortable taking full ownership of a content calendar. - You’ve handled the end-to-end process before: from briefing and scripting to interviewing customers, editing, and hitting "publish." - You are a regular user of social media management and analytics tools (like Hootsuite) and are comfortable navigating Meta Business Suite. - You have experience working cross-functionally with different teams and can manage multiple projects without losing track of the details. Attributes & Skills - Native-level German and high proficiency in English - Tech savvy: You’re tech-savvy and know how to leverage AI, social, and video tools to scale content production and make your workflows more efficient. - Story-teller: You don’t just write captions; you tell stories. You have a knack for adapting your tone of voice to suit different platforms and audiences perfectly. - Data-driven: You have a strong understanding of social metrics. You don’t just look at the numbers; you translate them into clear, actionable recommendations for the team. - Trend expert: You stay on top of the latest platform updates, social trends, and hospitality industry news. - Strategic Thinker: You always see the bigger picture. You know how to align your social media efforts with broader marketing goals to drive real business impact. Even better if you have, but not necessary: - Experience launching or scaling social media channels (especially Instagram) in new markets. - Experience working with influencer or creator collaborations. - Affinity with the hospitality sector. - Knowledge of Dutch is a strong plus. What’s in it for you? - Hybrid work structure with 3 designated in-office "pillar" days - Annual Wellness & Health Budget - Flexibility to work from any Lightspeed office - Work abroad through our remote work program (up to 60 days per year) - Employee technology purchase plan - Work in a team big enough for growth but lean enough to make a