Marketing Automation Specialist

Hi there! Thanks for stopping by 👋 Are you actively looking for your next opportunity, or simply exploring the market? Either way, you might be in the right place. We’re looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. In this role, you’ll be at the center of delivering scalable, data-driven customer communications across the full lifecycle using Salesforce Marketing Cloud as our core marketing automation platform. As a Marketing Automation Specialist, you’ll combine technical expertise, campaign execution, and strategic thinking to help drive customer acquisition, engagement, and retention globally. You’ll collaborate cross-functionally with marketers, operations, and leadership to build and optimize impactful customer journeys across email, in-app messaging, and automation programs. WHAT YOU’LL BE DOING: - Build, launch, manage, and optimize email and in-app campaigns using Salesforce Marketing Cloud - Develop and maintain automated customer journeys, triggers, segmentation strategies, and lifecycle campaigns - Partner closely with Marketing Automation Specialists, team leads, and cross-functional stakeholders to support business and regional marketing goals - Own end-to-end campaign execution, including QA, testing, deployment, reporting, and optimization - Support strategic customer lifecycle initiatives, including batch sends, transactional messaging, triggered communications, and nurture journeys - Leverage advanced marketing automation capabilities such as AI-powered personalization, predictive analytics, dynamic content, and advanced audience segmentation - Analyze campaign and engagement performance to generate insights and continuously improve results - Collaborate with leadership and stakeholders to define KPIs, reporting frameworks, and long-term automation strategies - Manage and prioritize projects through JIRA while ensuring timely delivery across multiple initiatives - Ensure marketing database health, audience governance, and compliance with GDPR, CASL, and other privacy regulations - Contribute to innovation and process improvement within the marketing automation function WHAT YOU NEED TO BRING: - 2+ years of experience in marketing automation, CRM marketing, or email marketing - Strong hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, segmentation, and triggered communications - Experience working with enterprise-level marketing automation and CRM platforms such as Pardot, HubSpot, ChurnZero, or Salesforce - Experience building and troubleshooting automation workflows, audience segmentation, and campaign logic - Strong analytical mindset with the ability to interpret performance data and translate insights into action - Excellent collaboration and project management skills in a fast-paced environment - Familiarity with HTML, SQL, or AMPscript is considered a strong asset We know people are more than what’s listed on their CV. If you’re not sure you meet every requirement, we still encourage you to apply — we’d love to hear from you. Be a changemaker You’ll enjoy: - A flexible work environment that empowers you to do your best work - A culture that celebrates performance - The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard - Career-defining opportunities Plus benefits designed to keep you happy, healthy and fulfilled. - Flexible paid time off and remote work policies - Equity options, because this is your company too - Contributions to your pension plan. Your future matters - Training opportunities to grow your skills and career - Health and wellness credit so you feel your best - Time off to volunteer and give back to your community - Interest groups, employee led networks, social committees to sponsored sports teams - Computer purchase program to get your personal Macbook - Enhanced parental leave to support growing families Fuel...