FMCG Brand Alliances

Role: Brand Alliances & Partnerships Location: Noida About Paytm Paytm is India’s leading mobile payments and financial services distribution platform, and a pioneer of the QR payments revolution. Our mission is to bring half a billion Indians into the mainstream economy through technology, empowering both consumers and businesses at scale. We are looking for individuals with an engineering mindset and strong analytical rigor, combined with a curiosity to operate at the intersection of technology, marketing, and ecosystem building. The ideal candidate understands AI-led ecosystems and can translate complex capabilities into compelling market narrative. Role Objective Drive high-impact brand alliances for Paytm’s consumer platform by building strategic partnerships with leading FMCG brands. The role focuses on unlocking co-marketing opportunities, accelerating transaction growth, and driving user acquisition through innovative, scalable campaigns. You will own the full partnership lifecycle—from sourcing and deal-making to campaign execution and performance optimization. Key Responsibilities ● Strategic Alliances: Identify, onboard, and scale partnerships with top FMCG brands for co-branded digital campaigns. ● Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand, multi-SKU integrations across geographies. ● GTM & Campaign Design: Co-create high-impact consumer propositions (cashbacks, rewards, bundled offers) to maximize conversions and payment volume. ● End-to-End Ownership: Manage the complete partnership lifecycle—outreach, negotiation, commercials, onboarding, execution, and post-campaign analytics. ● Growth & Optimization: Drive continuous improvement through data-led insights on CPT, conversion, and ROI. Ideal Candidate Profile ● Experience: 4–7 years in Brand Alliances, Partnerships, or Corporate Sales, preferably within FMCG or digital ecosystems. ● Network: Strong relationships with marketing, brand, or digital leaders across leading FMCG companies. ● Domain Expertise: Solid understanding of brand partnerships, co-marketing constructs, digital payments, checkout journeys, and B2B2C growth models. ● Skillset: ○ Strong negotiation and stakeholder management ○ Storytelling and narrative building ○ Analytical, data-driven decision-making ○ Ability to bridge technology and business conversations