Go-to-Market Strategy & Insights Lead

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Why Pinterest? Ignite Your Impact: Shape strategic stories and connections for brands across key verticals. Lead with Insights: Craft the industry perspectives and go-to-market strategies that define how millions discover and act on inspiration. Work with the Best: Collaborate with cross-functional teams in Strategy, Product, Sales, Marketing, and beyond to deliver market-shaping content and solutions. Own the Narrative: Translate market and consumer trends into actionable strategies, empowering our internal teams and external partners alike. Flexibility: Enjoy a culture built on trust, inclusion, and support, with the freedom to work where you do your best. What you’ll do: Strategic Storytelling & Content Leadership Architect compelling, scalable content and positioning strategies tailored for diverse vertical industries. Lead the creation and delivery of commercial narratives that support go-to-market sales plays. Translate industry and consumer insights into B2B content, best practices, and playbooks that inspire clients and drive growth. Industry and Thought Leadership Develop persuasive points of view, briefs, and industry reports to inform and elevate client and internal discussions. Deliver timely, relevant content addressing market trends, opportunities, and current events for cross-functional teams and marketing activations. Commercial and Product Activation Partner with Product and Marketing to build sales narratives, enable new solutions, and drive content adoption. Conduct needs analyses to support vertical or horizontal pipeline planning and commercialization roadmaps. Create enablement tools—industry decks, battle cards, pitches, and more—for go-to-market teams. Market and Competitive Intelligence Analyze and synthesize market shifts, competitive strategies, and technology trends across industries. Track and report on hot topics, disruptions, and emerging opportunities for internal distribution and external engagement. Cross-Functional Partnership Champion industry insights in cross-functional settings, working closely with Product, Sales, Marketing, and other teams to align strategies and launch initiatives. Present findings and recommendations with clarity and executive presence to all stakeholder levels. What we’re looking for: 10+ years shaping content, strategy, or go-to-market approaches for brands, agencies, or platforms. Demonstrated expertise in advertising, media, and data analytics, and industry measurement. Deep knowledge of retail industry, performance marketing, and lower funnel solutions. Proven leadership in large-scale, cross-functional projects and team environments. Strategic, data-driven storyteller with strong operational rigor and clear communication skills. Comfortable using AI and new technologies to drive personalized, scalable content solutions. Bachelor’s/Master’s in Busi