Senior Content Strategist

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role: SoFi is looking for a strategic leader to own and evolve our educational content program, with a focus on financial news literacy and newsletters — from big-picture vision to day-to-day execution. The Senior Content Strategist will be responsible for driving the direction of SoFi’s newsletter program, including a wide variety of campaigns and content programs connected to it. We are looking for someone with demonstrated experience managing a newsletter, content product, or editorial program as a business , not just as a publication. If you love transforming vision into reality, thrive in complex cross-functional environments, and happily design operating models for new programs from scratch, this role is for you. Newsletters and educational email are one format in SoFi’s rich and evolving multimedia content engine, so overseeing this program requires multidisciplinary content marketing expertise. You understand that a newsletter, email bootcamp, or fin lit curriculum must earn its place in a subscriber's inbox — and that doing so requires a deep understanding of your audience. You'll use audience insights and performance data to ensure every issue, feature, and supporting asset delivers genuine relevance and utility. You are an expert communicator, an entrepreneurial operator, and a data-literate strategist who knows how to measure what matters and use those insights to drive meaningful change. Ideally you have experience with personal finance and investing focused content, with practice translating complex concepts into digestible stories across multiple formats. Fluency with AI-assisted tools is a requirement, as you'll design and operate workflows that use AI to accelerate research, sourcing, and production. Awareness of and connection with industry—content, media, and financial technology—will ensure SoFi’s content program is innovative and culturally aware. You'll join a brand-oriented content team whose mission is to make financial knowledge and empowerment more accessible. In a world of misinformation, our goal is to deliver credible, clear, and compelling intelligence and insight. What you’ll do: Strategy & Direction Define and own the strategic vision for SoFi's newsletter program, setting a clear direction that balances audience value with business impact — and evolving that direction based on performance insights. Build and maintain a compelling business case for the newsletter program; present it with authority to senior stakeholders, adapting your narrative for marketing leaders, product partners, and executives alike. Develop and execute a subscriber growth strategy that spans organic, paid media, paid social, lifecycle marketing, and content syndication across external platforms — managing campaign oversight end-to-end from creative asset production to performance analysis and recommendations for next steps. Leverage audience insights and performance data to ensure the newsletter consistently delivers relevance to our target readers, iterating on content strategy as those insights evolve. Identify opportunities to expand the newsletter portfolio with the introduction of new content products, bringing creativity and innovation to the vision, planning and execution of these new ideas. Identify opportunities for AI integration across content sour