Sr. Media Strategy Manager

The role / impact As a Senior Media Strategy Manager, you will lead the development and execution of our in-house media strategy practice. You will focus on crafting mid and upper-funnel digital marketing campaigns that strengthen our brand presence and drive meaningful engagement. By translating regional business objectives into effective media opportunities, you will ensure our marketing efforts deliver clear results and help small businesses thrive. You will play a vital part in shaping how we communicate our value to customers globally. Your work in digital media planning and optimisation will help maximise the return on investment across multiple markets, ensuring our brand remains a helpful and beautiful presence in the lives of our community. The team / how they connect You will sit within a collaborative environment, working closely with regional marketing teams to align media activities with local business goals. The team connects cross-functionally with performance marketing, analytics, and finance to create a unified view of our marketing impact. Together, you will manage external agency relationships to integrate offline and online channels into cohesive global strategies. The team is currently working on / Initially, you will focus on - Integrating offline and online media channels into cohesive plans that leverage the strengths of both platforms. - Developing a media strategy learning agenda and planning principles to be used across regional marketing campaigns. - Partnering with finance and forecasting teams to manage media channel spend and performance projections. - Collaborating with analytics and brand teams to implement and refine brand marketing measurement frameworks. Where and how you can work Xero offers a hybrid working environment that promotes both collaboration and flexibility. We value the connection built through in-person interaction in our modern office spaces, complemented by the ability to work from home. Our "boost days" are dedicated to bringing the team together for shared goals and team building, and we are happy to discuss specific arrangements for your location during the recruitment process. Here are some of the things we are looking for - You bring deep media knowledge across major digital channels including paid social, CTV, and audio. - You have a background in a tech or SaaS organisation, ideally managing media for complex customer journeys. - You possess a thorough understanding of digital media planning, buying, and optimisation techniques. - You enjoy collaborating across diverse teams to execute complex media plans in various global markets. - You have experience implementing media tracking technologies and using analytics to drive decision-making. - You bring a strategic mindset to managing external agency relationships and performance reviews. At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits. The expected base salary range for this role in: - New York: $153,000 to $192,000 USD Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation: - Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance. - Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further i