Head of Global Brand Social

The role / impact Xero is on a mission to help small businesses thrive by connecting them with big-business technology and a supportive community. As the Director of Brand Social, you will turn our strong regional presence and growing influencer programmes into a coherent, global social engine that shapes how the world sees us. You will own the organic social strategy across all channels, ensuring our brand voice is dominant in every market while deepening loyalty with our existing customers. This is a pivotal leadership position where you will oversee the global social content supply chain and manage internal teams, agency partners, and external creators. By bridging the gap between organic content and performance marketing, you will ensure our best creative work feeds directly into paid acquisition, maximising our reach and impact across the full funnel. The team / how they connect You will lead a global team of practitioners focused on content creation, community management, and advocacy. Your role involves working in a matrixed environment, partnering closely with regional social experts and the performance marketing team to align global programmes with local market nuance. Together, you will build a connected approach across ANZ, the UK, the US, and emerging markets to deliver a consistent brand experience. The team is currently working on / Initially, you will focus on - Developing and launching a global YouTube strategy designed to drive awareness, consideration, and retention. - Evolving the global brand social strategy across platforms like LinkedIn, Instagram, TikTok, and Facebook. - Scaling a creator ecosystem and content production model that flexes across global programmes and in-market needs. - Optimising the social media tech stack, specifically focusing on governance and value within Sprout Social. Where and how you can work Xero supports a flexible, hybrid working model that balances office-based collaboration with remote work. You will have the opportunity to work from one of our central hubs, participating in boost days and team gatherings designed to foster connection and creativity. We focus on outcomes and provide the tools you need to succeed regardless of your physical location. Here are some of the things we are looking for - You bring extensive experience leading multi-market social programmes, ideally within a B2B SaaS or fintech environment. - A background in building and scaling YouTube channel strategies for both long-form and short-form content is something you possess. - Your ability to manage complex content production ecosystems involving agencies and influencer networks is well-developed. - You have a sophisticated understanding of how to use data and measurement frameworks to tell a story and drive strategic decisions. - Connecting organic social efforts to performance marketing pipelines is a skill you have mastered. - You thrive when navigating global, matrixed organisations and building trust across diverse regions and functions. At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits. The expected base salary range for this role in: - California, New York and Washington: $182,000 to $228,000 USD - All other States: $158,000 to $198,000USD Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation: - Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives dep