Marketing Executive (Owned Channel)

Role Overview KKday is looking for a Marketing Executive to support the Thailand market’s owned channels. This role will report to a CRM Team Lead to drive traffic, improve user engagement, and boost conversion for the Thailand market. Key Responsibilities Localise marketing materials and content to ensure they are relevant, clear, and engaging for Thai users. Manage and update KKday owned-channel assets, including homepage, category pages, product pages, CRM placements, KKday Thai social media and other web and app placements. Liaise with HQ and BD teams to identify suitable deals based on Thailand market needs to improve conversion rate. Coordinate with internal teams, including owned, earned, and paid media teams, to ensure traffic exposure and campaign alignment. Support coupon setup for SEA and Thailand market-level campaigns, including promo code creation, checking, and tracking. Use AI tools to support marketing content creation as a guideline and localize to meet Thai market needs. Track basic campaign performance data, including traffic, clicks, CTR, conversion, coupon usage, and bookings, and share simple insights for improvement. Support growth marketing operations for the SEA market when needed. Requirements Based in Thailand, or highly familiar with the Thailand market. Related background in Tourism or E-commerce (>1 year) Good understanding of web, in-app, CRM & SNS. Strong attention to detail. Data-driven with strong attention to detail. Good understanding of Thai consumer behavior, local travel trends, holidays, and promotional periods is an advantage. Proactive, eager to learn, and able to work independently with guidance. Fluent in Thai and English; Chinese is an advantage. What You’ll Gain Company’s perks and benefits upon confirmation. Hands-on experience in Online Travel Agency, CRM and social media marketing for one of the largest travel-experience platforms in Asia. Advantage on working with AI and top automation systems for work efficiency. Collaborate and learn from each other with different markets from various countries. Benefits Package: MacBook and extended monitor provided for work Free pantry for personnel Special tariff for personnel when purchasing KKday products Company Insurance package (upon confirmation)