Paid Search Performance Marketing Manager

ABOUT WISPR Wispr Flow is making it as effortless to interact with your devices as talking to a close friend. Today, Wispr Flow is the first voice dictation platform people use more than their keyboards — because it understands you perfectly on the first try. It’s context-aware, personalized, and works anywhere you can type, on desktop or phone. In 2026, in addition to dictation, we're focused on building native actions — an agentic framework that understands you, and works reliably. We’re a team of AI researchers, designers, growth experts, and engineers rethinking human-computer interaction from the ground up. We value high-agency teammates who communicate openly, obsess over users, and sweat the details. We thrive on spirited debate, truth-seeking, and real-world impact. We're grown our revenue +150% every quarter for the last 4 quarters, and have raised $81M from Tier 1 VC firms and other well-known angels. THE ROLE We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one. Your channels: - Google Search Ads (Search, Performance Max, Search Partners) - Google App Campaigns (ACi) for Android app installs and in-app revenue - Apple Search Ads for iOS and Android - Bing / Microsoft Ads (and expansion opportunities) Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue. This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers. WHAT YOU'LL DO OWN THE SEARCH CHANNEL END-TO-END - Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day - Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns - Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization - Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum DRIVE ANDROID ACQUISITION FROM DAY ONE - Own Android growth strategy across Google App Campaigns and Apple Search Ads - Optimize to in-app revenue events (not just installs) - Rapidly test creative, audiences, and bidding strategies to find scalable Android growth - Partner with Product and Data teams on attribution and conversion tracking BUILD HIGH-PERFORMANCE FUNNELS - Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs - Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog - Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows RUN FAST, LEARN FASTER - Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants - Maintain a testing roadmap with clear hypotheses and success metrics - Partner with Design and Growth teams on landing pages and App Store optimization MANAGE BUDGETS LIKE A CFO - Manage $50k+/month in search spend (scaling to low six figures) - Allocate weekly budgets by channel, geo, brand vs non-brand, device - Keep CAC within targets while finding incremental spend opportunities COMMUNICATE LIKE A LEADER - Write crisp weekly updates: what happened, why, what's next - Present monthly performance to leadership with clear insights and recommendations - Collaborate seamlessly with Growth, Product, Design, and Data teams WHAT WE'RE LOOKING FOR MUST-HAVES - 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses - Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements - Strong Google Ads expertise: - Search campaigns (keyword strategy, match types, negatives, Quality Score optimization) - Performance Max (when to use it, how to prevent brand cannibalization) - Google App Campaigns (ACi) for mobile installs and revenue optimization - Direct experience with Apple Search Ads for iOS, ready to expand to Android - Fluency in GA4, an MMP (AppsFlyer/Adjust/Bra