Senior Product Marketing Manager

ABOUT BESTOW Life insurance is one of the world's most important products. It's also one of the hardest to build, distribute, and modernize. Bestow exists to change that. Bestow is a leading vertical technology platform serving some of the largest and most innovative life insurers. Our platform unifies the fragmented, legacy value chain, enabling carriers to launch products in weeks instead of years. Carriers choose us to scale and operate at unprecedented speed, powered by AI and automation. Bestow isn't selling policies. We're building the infrastructure that helps an entire industry move faster, reach more people, and deliver on its promise. Backed by leading investors (Goldman Sachs, Hedosophia, NEA, Valar, 8VC) and trusted by major carriers, Bestow is powered by a team that moves with precision, purpose, and heart. If you want to help reimagine a centuries-old industry with lasting impact, join us. Bestow offers flexible remote/hybrid work, meaningful benefits, equity, and substantial growth opportunities. Bestow uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify.gov http://e-verify.gov. ABOUT THE ROLE The Senior Product Marketing Manager is the connective tissue between what we build and how we bring it to market. You'll own platform positioning and messaging, lead product launches, and ensure Sales has everything it needs to walk into a room with enterprise insurance carriers and win. You'll do this as an AI-native operator — using the best available tools to move faster, go deeper on research, and produce higher-quality work than traditional PMM approaches allow. This is a foundational role — you'll be building the PMM function from the ground up, which means real ownership and real influence. This is the right role for a Senior PMM who's ready to operate at the next level — someone who's done enough to know how it works, is energized by AI as a force multiplier, and is ready to make it their own. If you're energized by the blank page and fired up by what AI makes possible, this is your role. This role reports to the Chief Marketing Officer and is open to hybrid in our Dallas office or Remote. (US only) #LIRemote WHAT YOU'LL DO - Own Bestow's platform messaging and positioning — using AI-assisted research and synthesis to develop narratives that resonate with enterprise insurance carriers at every stage of the buying journey, and iterate them faster as the market evolves. - Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing — leveraging AI tools to accelerate content production, personalize messaging by segment, and ensure every release lands with clarity, confidence, and market impact. - Build and maintain a high-quality sales enablement library — pitch decks, one-pagers, battle cards, and objection-handling guides — using AI workflows to produce and update materials faster without sacrificing quality. - Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves, surface insights continuously, and keep Sales sharp and positioning refined in real time. - Partner with Communications to ensure product narratives show up in analyst conversations and earned media moments — using AI tools to help draft, adapt, and tailor content across formats and audiences. - Conduct customer and market research using a mix of traditional methods and AI tools to synthesize buyer language, needs, and decision criteria at greater depth and speed than either approach alone. - Establish a measurement framework to track how product marketing is contributing to pipeline and win rates — using AI-assisted analysis to surface patterns and make the case for what's working. WHO YOU ARE - Product marketing experience in B2B SaaS or enterprise technology — you're operating at a senior level and ready for more responsibility. - A compelling sto