VP of Sales

POSITION OVERVIEW Bluefish is hiring a VP of Sales to own and scale the new logo acquisition function at the most consequential moment in the company’s growth. The go-to-market motion is transitioning from founder-led to team-led. The inbound pipeline is strong and growing. The product is winning. What the business needs now is a leader who can build the engine that captures that momentum at scale. This is not a role for someone who manages from above. The VP of Sales will inherit a team of six — one head, three directors, two juniors and will be expected to sell alongside them before reorganizing them. The ability to sit across from a Fortune 500 CMO or VP of Marketing and run a deeply consultative, non-transactional enterprise sale is a baseline requirement, not a bonus. The primary mandate is net new logo acquisition across the Fortune 500. The VP of Sales owns the full new business function: pipeline, process, team, and number. KEY RESPONSIBILITIES Proven enterprise sales execution at the Fortune 500 level — direct, personal track record closing complex deals with CMOs, VPs of Marketing, and C-suite marketing buyers at the world’s largest brands. Not managing teams who do it. Doing it. Deep marketing domain fluency — understands how Fortune 500 marketing organizations are structured, how billion-dollar budgets are allocated, and how decisions are made across search, content, brand, PR, and commerce functions. Knows the language of the industry being disrupted. Ad tech or enterprise martech background — experience at companies operating in the programmatic, marketing analytics, or enterprise marketing technology space. Has navigated the holding company and brand direct buying dynamics. Outbound builder — has built an outbound motion from scratch on top of existing inbound momentum. Actual execution, not theoretical familiarity. Sales org designer — proven ability to hire, develop, and where necessary replace enterprise sales talent. Has built a team, not just managed individuals. Forecasting and operating rigor — capable of installing operating cadence and forecast accuracy in a fast-moving, high-growth environment. New York-based — the entire commercial team is in New York. Strong preference for NY-based candidates. EXPERIENCE AND QUALIFICATIONS Own New Logo Revenue: Take accountability for the new business number — Fortune 500 brands across financial services, luxury, CPG, travel, pharma, cosmetics, and apparel. Build repeatable pipeline from both inbound referrals and a new outbound motion. Build the Outbound Engine: The current motion is predominantly inbound. The VP of Sales will build Bluefish’s outbound capability from scratch — account targeting, sequencing, SDR structure, and pipeline contribution targets — layered on top of inbound, not replacing it. Scale and Develop the Team: Grow the new logo team from six to fifteen to twenty high- powered enterprise sales directors. Define the hiring profile, execute against it quickly, and build the coaching and performance culture that makes the team elite. Run the Consultative Enterprise Sale: Personally execute complex, multi-stakeholder enterprise sales cycles with Fortune 500 marketing organizations. Build consensus across search, content, brand, PR, commerce, and C-suite buyers. Set the standard for how Bluefish sells at the highest level. Establish Process and Forecast Discipline: Install the operating cadence, pipeline hygiene, and forecast rigor the business needs as it scales. Build the infrastructure that makes outcomes predictable. Define the ICP and Coverage Model: Establish clear segmentation, coverage models, and quota structures as the business grows. Bring deliberate thinking to how the team is deployed across verticals, geographies, and account tiers. Partner with Leadership: Work directly with the CEO and COO on strategic enterprise relationships. Be a genuine thought partner on GTM strategy, not just an executor of it. PERSONAL CHARACTERISTICS Consultativ