Sales Operations Manager

About Bobbie Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust. But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again. That's who we are, and that's what you'd be joining. Bobbie for Change Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program. We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too. This Role: Bobbie is looking for a strategic and detail-oriented Sales Operations Manager to serve as the operational backbone of our growing sales organization. In this role, you will own the systems, processes, and analytics that enable our sales team to operate with clarity and efficiency — from managing retailer data and forecasting pipelines to optimizing trade spend and supporting new distribution efforts. You will work cross-functionally with Sales, Finance, Supply Chain, and Marketing to ensure Bobbie's retail strategy is executed flawlessly at every level. What you will accomplish: Partner with Demand planning to update and maintain internal forecasting models and sales reporting dashboards that give leadership real-time visibility into volume, velocity, and distribution performance across key retail partners. Lead trade spend management — tracking promotional budgets, auditing deductions, and partnering with Finance to ensure accurate accruals and ROI reporting on promotional activities. Support new account onboarding and line review preparation by coordinating cross-functional inputs and ensuring all sales materials, pricing, and sell-through data are accurate and presentation-ready. Identify and eliminate bottlenecks in sales workflows by standardizing processes, creating playbooks, and implementing tools that scale with Bobbie's growing retailer footprint. Collaborate closely with the demand planning team to align demand planning with sales forecasts, minimizing out-of-stocks and overage risk across conventional and specialty retail channels. In This Role, You’ll Bring With You: Minimum 4-6 years of retail sales experience Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills. Proficiency in leveraging Nielsen data to monitor category performance and drive actionable insights. Proven success working with consumer packaged goods companies, DTC exposure a plus Experience in both large and small companies, balancing the strategic vision of a successful large enterprise with a hands-on, flexible approach. Knowledge of successful retail execution strategies to ensure optimal performance. Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms. Up to 25% travel required for market visits & meetings with retailers, with occasional company or departmental meetings (remote role). Proximity to a major airport needed. A passion for contributing to a dynamic, high-growth, purpose-driven work environment You’re inspired by our core values: Be Radical - We are change makers, rule breakers and