Brand Manager (Beverage)

Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations. At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more. Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for. We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time. About The Role: As the Brand Manager, Beverage at Feastables, you will be responsible for the management of our core product portfolio spanning across our tablet and cup products. Reporting directly to the Head of Commercialization, you will play a critical role in supporting our brand with a General Manager mentality to pursue growth targets through 4P excellence and a motivated cross functional team (Brand Marketing, Sales, Category Management, Finance, etc.). You’ll drive the pursuit of our annual revenue targets through P+L oversight, insights analysis across our top customers, execution of critical elements of our brand strategy and close collaboration across the marketing and sales organizations. If you thrive in a dynamic, fast-paced environment and are passionate about bringing innovative products to life, read on below! What You’ll Be Doing: Business and portfolio management with an emphasis on financial performance, customer strategy and product across our beverage innovations Analyze and interpret key business metrics moving customer data to insights and actions Lead product and account performance reviews in close collaboration with sales and category management counterparts Manage SKU performance and optimization through price pack architecture, revenue guidance, item rationalization to strengthen our category positioning Weaponize trade spend and steward the demand generation process with cross-functional partners to maximize investments to drive revenue, capitalize on volume opportunities, and mitigate gaps/risks to our growth plans Help develop and action our product roadmap across a 3 year growth pipeline Recipe For Success: 5+ years of experience in CPG food & beverage brand management, with a proven track record of managing successful product launches at shelf and online Bachelor's degree required, MBA preferred. Experience collaborating with cross-functional teams and managing projects through stage-gate processes Strong storytelling and communication skills with the ability to convey business and brand metrics at the customer Data-driven and analytic with a deep understanding of consumer insights, market trends, and performance metrics Experience working with retailers (either from an HQ role or customer-facing) is highly desirable Time management with a bias toward action, especially within a lean team and fast-paced environment Passion for the creator / social media space Why Feastables? We believe in transparency - not just in our ingredients, but in how we hire. When making compensation decisions, we consider many facto