Social Media & Community Manager

WHAT DO WE DO? Paddle helps digital product companies operate and grow, automatically. As a Merchant of Record, Paddle takes on the complexity of global selling — including payments, tax, compliance, fraud prevention, billing, and buyer support — through a single unified platform. By combining intelligent technology with deep operational expertise, Paddle helps businesses improve how revenue performs across the entire monetisation journey, helping them increase revenue, reduce cost, and manage risk as they scale. More than 6,000 digital product companies, including Codeway, Fortinet, GeoGuessr, MacPaw, n8n, and Runna, use Paddle to grow globally without carrying global complexity. Backed by KKR, FTV Capital, Kindred, Notion Capital, and 83North, Paddle has raised nearly $300 million to power the next generation of digital businesses. YOU OBSESS. WE HANDLE THE REST. THE ROLE: We’re looking for a Social Media & Community Manager who understands that B2B brand-building is evolving — someone who can run a world-class social engine while building a community of industry voices across SaaS, apps, AI, and fintech. This is a hands-on "maker-owner" role. You’ll help shape how Paddle shows up across LinkedIn, X, and emerging channels — owning the content calendar, the daily handles, and the engagement — while simultaneously building an influencer ecosystem that scales our voice. You should get genuine energy from seeing conversations take off online, whether it’s a viral reactive moment, a founder post, or a strong point of view. You’ll work closely with Brand, Comms, Content, and leadership teams while also bringing your own ideas, instincts, and creativity to the table. WHAT YOU’LL DO: - Create and manage social content across LinkedIn, X, and emerging platforms, from ideation and copywriting to scheduling and community engagement. - Identify and partner with key influential figures in the SaaS, apps, AI and fintech space, managing these relationships to build a network of external advocates for Paddle. - Build community on Paddle’s current social channels and scope out new channels. - Turn product launches, company news, and campaigns into engaging, platform-native storytelling. - Spot trends, conversations, and opportunities to help Paddle show up in relevant and interesting ways. - Experiment with formats, hooks, visuals, and content styles to grow engagement and reach. - Track performance and engagement, monitoring overall analytics. - Use AI and automation tools to create faster, smarter, and more effective social workflows. - Partner with Comms and Brand teams to amplify launches, media moments, and thought leadership. - Support executive and employee social presence. WE’D LOVE TO HEAR FROM YOU IF YOU ARE: - Deeply passionate about social media, creators, internet culture, and how ideas spread online. Are highly tuned into trends, algorithms, and emerging social behaviours. - Experienced with social media management and publishing platforms. - Interested in growing relationships with influencers and building online communities. - Curious about what drives engagement, conversation, and audience growth. - A strong short-form storyteller with a sharp instinct for tone, timing, and platform behaviour. - Creative, proactive, and full of ideas — excited to test, learn, and iterate quickly. - Comfortable creating content directly across formats including copy, visuals, clips, and reactive posts. - Excited by AI tools and new ways of scaling creativity and content production. - Energised by fast-moving environments and collaborating across teams. Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, pa