Paid Social Specialist

WHAT DO WE DO? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. THE ROLE We're looking for a Paid Social Specialist to own and scale Paddle's paid social programme. Paid social plays a critical role in how Paddle reaches and engages its target audience across the full buyer journey - from building awareness with new audiences, to warming and accelerating target accounts, to driving pipeline. You'll be responsible for ensuring the right companies see the right creative and message at every stage of the journey. You'll work hand-in-hand with Brand and Content teams to develop the assets, formats, and creative that make campaigns land - and bring the analytical rigour to continuously test, learn, and push performance further. This is a role for someone who is as excited about crafting a compelling creative hypothesis as they are about reading the data that comes back from it. WHAT YOU'LL DO - Own Paddle's paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2. - Own audience strategy: develop and maintain a robust audience framework with a focus on reaching and engaging the right companies and personas across paid social platforms. - Drive ABM through paid social: work closely with the ABM team to build targeted campaigns that engage high-value accounts across the funnel - from initial awareness through to active pipeline acceleration. - Partner with Revenue Marketing to activate campaigns: collaborate with the Revenue Marketing team to translate integrated campaign strategies into high-performing paid social programmes, ensuring messaging, timing, and targeting are aligned end-to-end. - Work closely with the organic social team: align paid and organic strategies, share audience insights, and amplify high-performing content through paid. - Lead creative experimentation: develop a clear point of view on the best formats for each platform and goal — from video and carousel to document ads, thought leadership ads, and conversation ads — run a rigorous, ongoing programme of testing to continuously push performance further. - Own attribution and reporting: track and report on key metrics (impressions, engagement, CPL, MQLs, pipeline, revenue influence) and deliver clear, regular stakeholder updates that connect paid social spend to business outcomes. - Manage budget with rigour: track and forecast spend and efficiency metrics (CPL, CPA, ROAS) across campaigns, platforms, and markets. Make confident, data-driven recommendations on budget allocation. - Stay ahead of the curve: monitor platform updates, new ad formats, and industry trends - and bring forward-looking recommendations to the team. WE'D LOVE TO HEAR FROM YOU IF YOU ARE - Experienced in managing B2B paid social campaigns at scale, with 6+ years of hands-on experience across LinkedIn Ads and other social platforms, and a track record of driving measurable pipeline and revenue growth. - Deep in Person Based Advertising & ABM - you understand how paid social fits into an account-based marketing strategy and have experience building campaigns that move high-value accounts through the funnel. Have experience in Influ2. - A creative thinker with an analytical edge — you have strong instincts for what makes great B2B ad creative, back them up with structured experiments and data, and are excited about using AI tools to generate, test, and optimise creative faster. - Comfortable managing significant budgets with precision, making confide