Senior Product Designer (AI Builder)

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring Senior Product Designers to build the next generation of Babylist by leveraging this reality. The Senior Product Designer is the primary owner for user experience, delight, and interaction quality on the team. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the bar for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off. You help Babylist make the transition into AI-native product development by modeling what an AI-native designer does every day. In this role, you shape how parents discover products, receive gifts, and navigate early parenthood across web and native mobile. These are not casual interactions. Families are making decisions during one of the most meaningful and overwhelming transitions of their lives. The experience has to be easy to use, easy to understand, and worthy of the trust they place in us. Who You Are Craft and experience obsessed . You care deeply about how things feel, not just how they function. You notice the details most people can't articulate but everyone responds to like transitions, motion, and accessibility. You hold the high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this. A systems thinker. You see the full picture. You think about how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it. You design for coherence, not just screens. Industry aware and pattern fluent. You stay current with modern product design, not to follow trends but to borrow what's proven and challenge what's stale. You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and you know when to apply them or evolve them when Babylist families need something different. Human-and-data-centered. You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication. Product savvy . You know what's worth building and what isn't, what UX is right for a giv