Director, Social & Creator Marketing

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. This role is remote and open to candidates based on the East Coast (Boston to DC) or in the Los Angeles area. While the day-to-day work is remote, proximity to our key hubs matters for this role — you'll need to be available during Eastern or Pacific business hours and able to travel occasionally for in-person collaboration. What The Role Is We're looking for a Director, Social & Creator Marketing. This role sits at the intersection of brand, community, and content — responsible for upleveling how Babylist shows up across social channels, how we build and sustain creator relationships at scale, and how we translate social attention into trust, advocacy, and measurable business outcomes. Reporting to the VP, Brand and Media, you will expand on our current social and influencer strategy and manage our social team. This role will lead creator strategy, strengthen community engagement, and continue elevating the quality and impact of our content. We’re looking for a leader who can sharpen strategic focus, deepen community connection, and raise the bar creatively. You must have strong creative instinct and editorial judgment, paired with the analytical rigor to understand what’s working and scale it. We expect you to be deeply culturally fluent, ahead of trends, and actively using the latest AI tools to sharpen workflows, fuel creative experimentation, and strengthen analysis. Who You Are 10+ years in social media and/or influencer marketing, with meaningful time in a leadership role managing and developing teams A demonstrated track record of building or scaling influencer programs that drive measurable results — awareness, conversion, and brand affinity Deep fluency in the creator economy: how to structure partnerships, evaluate and tier creators, negotiate contracts, and build relationships that last beyond a single campaign Consumer brand experience in a category with strong community dynamics — parenting, lifestyle, health/wellness, or a brand where trust and emotional resonance are core to the value proposition Strong editorial and creative instincts — you care about the quality of the content, not just the metrics behind it Deep, hands-on familiarity with leading AI tools; a habit of integrating them into daily workflows to drive better outcomes; and the ability to translate what you've learned into practical training for your team. Equal comfort with brand strategy and performance data: you can write a creative brief and present a channel dashboard in the same meeting Clear, confident communicator with senior stakeholders — you know how to tell the story of social impact to a VP, a CFO, or a skeptical cross-functional partner You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in. How You Will Make an Impact Own the end-to-end influencer marketing strategy, from buil