Director, Product Management, Registry

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com . Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is Registry is the heart of Babylist – and the primary way in which we help growing families feel prepared and confident during one of the most consequential transitions of their lives. It is also the acquisition and commercial engine that powers the rest of our business. We're hiring a leader to own it. This role is the durable commercial and product owner for the Registry experiences. You are accountable for the strategy, vision, KPIs, and quality bar. You take bold bets, knowing how to push past safe incrementalism on a mature surface and make the case for step-function moves — and you know how to sequence them so the team isn't betting the business on any one, prioritizing speed to learning. You are the steady advocate for what's right for the customer and what will compound for the next decade. You are the person the rest of the company looks to when a question about Registry has to get answered. You are also an AI-enabled builder. This is a dual job. Own Registry the way the best product leader would: deeply, commercially, with a high bar and a strong point of view. And help Babylist make the transition into AI-native product development. We are looking for someone who is energized by both halves — and probably frustrated by jobs that only let them do one. This role reports to the VP of Consumer Product, and is an important member of the cross-functional Consumer Tech Leadership team. You will lead a team of 3–4 Product Managers, as a player-coach, and partner closely with stakeholders across the entire organization. Who You Are You are a demonstrated company-level product leader with a track record of owning a complex consumer products end-to-end. You have held Principal/Director, Sr. Director PM or VP roles. You have done the work at meaningful scale and have the scar tissue to prove it. You bring: Strategic foresight. You see around corners. You can articulate where Registry should be in 6, 12, and 24 months, and you can define the path from here to there. You hold a strong, opinionated view of the product, and you know when to update it. Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users, and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith. Commercial ownership. You are fluent