Staff Product Manager (AI Builder)

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is We're hiring Staff PMs to own major surfaces of Babylist's consumer experience — and to set the bar for what an AI-native PM looks like at scale. You will be the durable product owner of a major Babylist surface or core customer journey end-to-end — the person the rest of the company looks to when a hard question about that surface has to get answered. You hold the quality bar, set the strategy on a one-year horizon, and operate as the foremost expert on your space inside the company. You also build. You can stand up working prototypes, query the data and codebase, and contribute to code execution when that’s the most valuable use of your time. You value speed – of decision making, of execution, and in time to impact. And you will help Babylist make the transition into AI-native product development by setting the standard others adopt: in your own work, in the standards you hold for your team, and in the rituals you help build into the function. We are building AI fluency across the consumer organization. Where you land depends on the org's needs at the time of your start and on where your strengths fit best. We want operators who can take real ownership of any surface areas or customer journeys, be opinionated enough to argue for what's right, and humble enough to ramp fast on whichever one we land you on. This role reports into one of our Product Directors and partners closely with stakeholders across the company. Who You Are You are a demonstrated product leader. You have owned a major consumer product surface end-to-end at meaningful scale and have the scar tissue to prove it. You bring: Demonstrated consumer experience. You have a proven record of defining product strategy, creating impact, leading cross-functional teams in execution, and working with exec-level leaders to solve complex problems for consumer products. You have held Senior PM, Staff PM, GPM, or Director roles. Strategic foresight. You can articulate where your surface should be in 6, 12, and 18 months, and you can define the path from here to there. You hold a strong, opinionated view of the product and you know when to update your priors. Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith. Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it. Commercial ownership. You are fluent in the business. You understand how your surface monetizes, you can defend a unit econom