Senior Product Manager (AI Builder)

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is We're hiring Senior PMs to build the next generation of Babylist — and to help us build it the way the next generation of products will be built.This role is for a Senior PM who is both a deeply skilled product manager and an active AI-enabled builder. You own a complex set of features or a customer journey within one of Babylist's consumer surfaces — and you do the work of a great PM: seeing the future of your product with vision and conviction, deeply understanding customers & the business, framing problems sharply, sequencing bold bets, owning outcomes. You also stand up working prototypes yourself, query the data and codebase directly, and contribute to code execution when that’s the most valuable use of your time. And we value speed – of decision making, of execution, and in time to impact. This is a dual job. Be the best Senior PM your team has ever worked with: opinionated, customer-obsessed, outcome-owning, force-multiplying. And help Babylist make the transition into AI-native product development by modeling what an AI-native PM does every day — in your own work and in the standards you set for the team around you. We are building AI fluency across the consumer organization. Where you land depends on the org's needs at the time of your start and on where your strengths fit best. You should be excited about that. The Senior PMs we want are flexible enough to own work on any of our products, curious enough to want to, and strong enough to ramp fast on whichever one we land you on This role reports into one of our Product Director or Sr. Director leaders, and partners closely with Engineering, Design, Data, and stakeholders across the company. Who You Are You are a strong Senior Product Manager — an emerging leader within a product organization, with a track record of owning a meaningful slice of a consumer product end-to-end and driving real business and customer outcomes. You bring: Demonstrated consumer experience. You're an experienced Product Manager with a proven record of defining product strategy for a complex area, leading cross-functional teams in execution, and working with senior leaders to solve complex problems for consumer products. This likely means you have held Product Management roles at the Senior or Staff level. Customer obsession. This is the irreplaceable PM contribution in a builder world. You know how to understand and co-create with users, and you bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith. Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it. Sharp problem framing. You walk into rooms with a recommendation, not an open question. You make enginee