Product Marketing Lead, Nonprofits

Want to help us help others? We’re hiring! GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. Join Us! The GoFundMe Pro team is looking for a customer-obsessed, insights-driven, savvy Lead Product Marketing Manager (PMM) to shape the product experience, drive go-to-market strategy, and influence roadmap development across our nonprofit platform. As the engine behind the majority of activity on our platform and one of our most powerful growth levers—this role is all about taking Direct Giving to the next level. You’ll own the go-to-market vision and drive adoption, shaping how we bring new capabilities to life for our customers. Partnering across teams, you’ll lead end-to-end GTM strategy and execution, crafting standout positioning, sharpening our competitive edge, and launching with impact. Your work will directly fuel customer success, platform growth, and revenue, making this a high-visibility role with real influence on GoFundMe’s future. You’ll be a strategic thought partner to Product, Design, Sales, and Customer Success—bringing the voice of the customer, sharp market insights, and performance data to shape what we build and how we win. You’ll define how we show up in a competitive nonprofit tech landscape, crafting positioning that cuts through—and equipping our teams with what they need to drive adoption, expansion, and lasting customer impact. Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week. The Job Go-to-Market Strategy & Execution Lead end-to-end go-to-market strategy and execution for key product areas, with a primary focus on Direct Giving Drive cross-functional alignment across Product, Growth, Sales, and Customer Success on priorities, launch plans, and success metrics Lead tiered GTM strategies from early ideation through launch and post-launch analysis Partner with Product to influence roadmap prioritization using qualitative and quantitative insights Collaborate with Growth, Demand Gen, Sales, and Customer Success to execute integrated campaigns across both product-led and sales-led motions Own internal and external product communications and enablement, including development of launch briefs, sales talk tracks, FAQs, newsletters, and other core GTM assets. Positioning, Messaging & Competitive Strategy Own positioning and messaging across the GoFundMe Pro platform, ensuring strong differentiation in a competitive landscape Define and evolve Direct Giving narratives to drive awareness, adoption, and revenue growth Tailor messaging to nonprofit personas (executive directors, development leaders, finance, and operations teams) Ensure consistency across product surfaces, marketing campaigns, sales enablement materials, and customer communications Develop and operationalize competitive insights and enablement Experimentation & Early Access Programs Own early access programs to support product validation and GTM readiness: Drive structured feedback loops Test positioning, messaging, and rollout strategy Partner with CX, Sales, and customer-facing teams to recruit target participants Standardize communications and improve rollout consistency and internal expectations Evolve and optimize the research hub and expand its GTM impact over time Cross-Functional Alignment Serve as the glue across Product, Sales, Customer Success, Growth, and Marketing Drive alignment on PMM priorities, key launches, performance against goals, competitive insights, and roadmap implications–ensuring shared clarity on what we’re building, why it matters, and how success is defined and measured Create executive-ready narratives and materials to drive clarity and decision-making