Manager, Data Science (Marketing)

Want to help us help others? We’re hiring! GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. We’re looking for a Data Science Manager to architect and lead the next generation of marketing data science at GoFundMe. This role will build and scale the foundations of applied data science and AI that empower our Marketing, Growth, and Finance teams to make high-confidence, ROI-positive investment decisions. You’ll serve as a player-coach for a talented group of experienced data scientists, driving innovation while ensuring excellence in delivery. Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 3x a week. The Job Build a strong AI and data science foundation : Develop scalable pipelines, reusable modeling frameworks, and robust experimentation platforms to support marketing and growth decision-making. Lead end-to-end data science & AI projects : From requirements gathering through feature engineering, modeling, validation, deployment, and monitoring. Establish best practices : Champion standards in model governance, reproducibility, data quality, and system reliability to ensure sustainable and trustworthy AI adoption. Drive marketing science innovation : Apply advanced methods—causal inference, uplift modeling, multi-touch attribution, and media mix modeling—to unlock insights and optimize spend. Advance forecasting & ROI modeling : Deliver budget allocation frameworks and predictive models that guide long-term roadmap planning and marketing efficiency. Partner cross-functionally : Work closely with Marketing, Growth, Product, Engineering, and Finance leaders to align analytics initiatives with revenue impact. Invest in people : Mentor, coach, and elevate a team of high-performing data scientists; foster a culture of technical rigor, curiosity, and applied innovation. Push the frontier of applied AI in marketing : Evaluate emerging generative and predictive AI approaches for audience segmentation, creative optimization, personalization, and campaign efficiency. You Experience & Education 8+ years of experience in data science roles with direct impact on marketing , growth, or revenue optimization. Master’s or Ph.D. in a quantitative field (Statistics, Mathematics, Economics, Computer Science, Physics, Operations Research or related), or equivalent applied experience. Technical Skills Advanced proficiency in Python (NumPy, pandas, scikit-learn) and SQL (window functions, optimization). (Please note, advance python and SQL proficiency will be tested during the interview process for this position.) Deep experience with experimentation frameworks: A/B testing, causal inference, uplift modeling, and attribution models. Proven success in forecasting, optimization, and budget allocation models for marketing and growth functions. Hands-on with data platforms (Snowflake, Databricks) and BI tools (Looker, Tableau, or equivalent). Strong data storytelling and executive presentation abilities. Leadership & Collaboration Exceptional communication skills with the ability to influence executive stakeholders and translate data into actionable business recommendations. Experience developing senior data scientists and elevating team practices. Demonstrated ability to define a strategic vision for applied data science in marketing, balancing rapid experimentation with long-term infrastructure investments. Preferred Familiarity with experimentation and web/mobile analytics platforms (Optimizely, GrowthBook, Google Analytics, Amplitude). Experience integrating with marketing APIs (Google, Meta, programmatic platforms) for campaign optimization. Prior exposure to generative AI or LLMs in marketing