Staff Product Manager, GoFundMe Pro (Checkout/Donation Flow)

Want to help us help others? We’re hiring! GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. GoFundMe Pro helps nonprofit organizations fundraise more effectively across donation experiences, peer-to-peer fundraising, and events. We’re looking for a Staff Product Manager to own high impact product areas across the supporter and nonprofit admin experience. We’re looking for a Staff Product Manager to own high impact product areas across the donor experience. This role sits at the intersection of customer empathy, data, and emerging AI -building experiences that increase donor trust, conversion, and long-term engagement while delivering measurable business outcomes. Candidates considered for this role will be located in the San Francisco Bay Area. There will be an in-office requirement of 3x a week The Job Lead the end-to-end checkout experience, driving improvements in conversion, payment success rates, and donor retention Build delightful, intuitive experiences grounded in customer empathy and real-world behavior Leverage data, experimentation, and customer feedback to increase conversion. Operate with end-to-end accountability -from problem definition through delivery, optimization, and scale but in a way that you are leveraging the system and collaborating with others. Work cross-functionally with engineering, design, go-to-market, and data science partners to execute effectively Act as the voice of the customer, deeply understanding user needs, motivations, and pain points Use qualitative and quantitative insights to inform product and GTM decisions, define success metrics, and track outcomes Champion your product internally - building clarity, excitement, and alignment across teams while influencing without authority. Drive strong execution by transforming ambiguity into disciplined execution - defining scope, sequencing work, mitigating risks, coordinating stakeholders, and ensuring teams deliver against commitments. You might thrive in this role if you: Bring 6+ years of product management experience, including leading growth initiatives for self-serve SaaS products Are skilled in Discovery that helps identify the right problems to solve and clearly articulate what not to build and why Are highly analytical and fluent in experimentation Operate effectively in fast-moving, ambiguous environments Excel at aligning cross-functional teams and leading complex initiatives across product, engineering, and GTM teams Are AI Powered and actively use AI tools to accelerate work across the product development lifecycle - from discovery and synthesis to PRDs, experimentation, and iteration Leverage tools like Cursor and other AI-assisted workflows to improve speed, clarity, and decision quality in collaboration with Engineering and Design Are customer obsessed and growth minded You 5+ years of product management experience with increasing scope, ownership, and measurable impact Proven track record of building, launching, and scaling successful products that drive customer and business outcomes. Strong analytical and decision-making skills—comfortable using both data and judgment to drive outcomes Strong decision-making skills grounded in data, customer insight, and sound judgment Hands-on familiarity with AI tools (e.g., Cursor, LLM-based research, prototyping, or analytics tools) and comfort applying AI across the PDLC to improve speed and quality. Experience working directly with customers and deeply analyzing consumer behavior and market trends Ability to operate independently, manage ambiguity, and perform at a fast pace under pressure Exceptional communication skills with the ability to align teams, present to senior leadership, and drive execution Hu