GTM Operations Engineer

Want to help us help others? We're hiring! GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes for themselves and each other. Together, our community has raised more than $40 billion since 2010. Join us! GoFundMe is looking for a GTM Ops Engineer to sit within our Business Operations team and own the systems that make our go-to-market engine run. This is not a reporting role or a tools-admin role. You will own the architecture, automation, and data infrastructure that sits beneath sales, marketing, and customer success, and you will be the person who translates messy business requirements into reliable, scalable systems.The environment you are walking into: growth has outpaced process. Too many tools. Inconsistent data. Unclear handoffs. Constant pressure for pipeline. Your job is to bring order by designing systems that are signal-driven, measurable, scalable, and reliable. The ideal candidate has handled ICP definition, data enrichment, outbound and ABM workflows, lifecycle automation, lead and account scoring, routing and SLAs, attribution, and reporting, and is most effective in environments where a lot of manual work can be organized into automated systems. What You'll Do Revenue Systems & Automation Define and enforce data quality standards across the full GTM stack, from ingestion through to CRM writeback. Design and maintain lead and account scoring models grounded in real signal, not just firmographic proxies. Build lifecycle automation that covers the full revenue funnel from first touch through expansion, with clear handoff logic between sales, marketing, and CS. Identify and automate high-friction manual processes across Sales Ops, Post-Sales Ops, Deal Desk, and Commissions, replacing repetitive work with reliable, auditable systems. Apply AI to internal operations workflows: surfacing contract exceptions for Deal Desk, flagging commission discrepancies, automating renewal and expansion triggers for Post-Sales, and generating sales ops reporting without manual pulls. Partner with the owners of each function to map current-state workflows, identify the highest-leverage automation opportunities, and sequence the build accordingly. Territory Intelligence & Enrichment Build and own the data enrichment strategy across the sales org, evaluating and deploying tools with a critical eye toward what actually improves account quality and prospecting effectiveness, not just checkbox compliance. Close gaps in account intelligence to automate territory assignments, lead routing, seller productivity, and retention and expansion plays. Own the enrichment stack and build multi-source waterfall logic that maximizes coverage and data quality without redundant spend. Establish enrichment workflows and governance frameworks built to scale, not just for today's org, but for where we're headed. Partner with RevOps to maintain Salesforce data integrity and build scalable standards for data hygiene across the full object model. GTM Engineering & AI Connect data across systems to power account summaries, account scoring models, and automated plays for sellers and account managers, so reps have the right context at the right time without doing manual research. Build agentic workflows and AI-assisted automation for account research, ICP qualification, outbound personalization, and ABM triggers. Apply prompt engineering and model evaluation to GTM use cases. Write Python and SQL to automate workflows, build integrations, and clean data at scale. Connect systems via APIs, building lightweight integrations where off-the-shelf connectors fall short. Maintain documentation for the systems you build so the org is not dependent on tribal knowledge. What You Bring 5 to 8 years in GTM operations, revenue operations, or sales operations, with hands-on systems-building experi