Content Marketing Lead

Who We Are Scratch Financial (“Scratch”) is a late stage venture-backed financial technology business based in Pasadena, California. At Scratch, everything starts and ends with our mission: being the payment partner of choice for veterinary practices and helping pet parents access the care their animals need without financial barriers. Driven by our award-winning technology, Scratch has become the fastest growing financing provider in veterinary care, with a partner network of 15,000+ practices across the U.S. and Canada. Scratch has 2 main products: Scratch Pay: Point-of-sale client facing lending, including a BNPL offering and longer-term payment plans Scratch Checkout: Payment processing that is integrated with the veterinary practice management software We are a company built on the foundation of transforming the way pet healthcare payments are done, and we are looking for innovators who share our commitment to shaping the future of veterinary care financing. If putting compassion first, helping tell the story of groundbreaking products and continuously learning & refining to achieve exceptional outcomes sounds like you, then we encourage you to apply. Position Overview Scratch is hiring a Content Marketing Lead to own the strategy and execution of content across our marketing, sales enablement, and partner education programs. This role will drive how Scratch earns the attention of independent veterinary practices, moves prospects through the funnel, and delivers measurable impact on activated deals and attributed revenue. This role will deftly balance content strategy and execution. You will translate deep knowledge of the veterinary practice landscape into content that is clear, credible, and built to convert. You will partner with the Director of Marketing to develop and own Scratch’s content strategy, defining our SEO and AEO approach, building the editorial framework that connects content investment to pipeline outcomes, and ensuring every asset serves a clear purpose in the buyer journey. Compassion and human (and animal!) relationships are core to how Scratch operates. The Content Marketing Lead will champion a human-first content standard and leverage AI thoughtfully for ideation, seeding, and enhancement to build the best content possible. You’ll collaborate closely with the Scratch marketing, sales, and product teams, as well as a dedicated design agency. You won’t regularly be producing creative design work from concept to final product but you will adapt templates and use design tools to bring polished, publication-ready assets across the finish line. What You'll Do Reporting to the Director of Marketing, this role will be responsible for content strategy and execution across the full marketing and sales lifecycle. Develop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution model. Understand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resources. Own the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and more. Ideate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and more. Manage and produce email content in HubSpot that delivers the right message to the right audience at the right time. Lead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and more. Own webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reach. Source and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and more. Collaborate wit