Vendor & Partnership Manager

ABOUT FORMA The employee benefits landscape needs a reset. Companies invest millions annually in benefits that employees neither value nor use regularly. Forma, founded in 2017, set out to challenge this one-size-fits-all approach. Forma's global lifestyle benefits platform enables companies to offer competitive packages while reducing costs and inefficiencies. While giving employees more choice and flexibility in spending their benefit allowances, the Forma platform saves HR, total rewards, and benefits professionals countless hours they would have spent managing and supporting multiple point solutions. With Forma, companies can choose from a suite of products, including Lifestyle Spending Accounts, Health Savings Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more. These products allow companies to design and deliver customized benefits programs through a single platform. Employees can then spend account funds in three ways: The Forma Store, The Forma Visa Card, or claim reimbursement. Forma has helped hundreds of renowned companies, including Stripe, UKG, lululemon, and Tripadvisor, to design equitable, scalable, and flexible benefits programs for nearly 1 million employees worldwide. Forma is backed by Emergence Capital and Ribbit Capital. We have received numerous awards for our exponential growth, innovation, and as a "Great Place to Work." ABOUT THE ROLE Forma is redefining what employee benefits look like. We believe benefits shouldn't live in a PDF — they should feel like a curated experience. As our Vendor & Partnership Manager, you'll be the architect of that experience, building and managing a best-in-class catalog of vendors and partners that bring our members' benefits to life. This is a rare blend of merchandising instinct, relationship-building skill, and operational rigor.. You'll own the full vendor lifecycle — from sourcing and negotiating to onboarding and ongoing performance — ensuring every brand in the Forma store earns its place and delivers real value to our members. YOU WILL Partnership & Vendor Management - Source, evaluate, and onboard new vendor and brand partners aligned with Forma's member demographics and benefit categories - Negotiate commercial terms including pricing, exclusives, revenue share, and co-marketing opportunities - Build and maintain strong long-term relationships with vendor partners, serving as their primary point of contact - Monitor vendor performance against KPIs (conversion, member satisfaction, redemption rates) and hold partners accountable to agreed standards - Manage contract renewals, offboarding underperforming vendors, and continuously refreshing the catalog Merchandising - Curate and manage the Forma store catalog, ensuring a compelling, relevant, and on-brand product and service mix - Develop merchandising strategies that drive engagement, discovery, and spend across benefit categories - Identify gaps in the catalog and proactively source new vendors to fill them - Own the presentation of the store aligned to category organization, featured placements, seasonal moments, and promotional campaigns Cross-Functional Collaboration - Partner with Product to ensure a seamless member shopping experience and surface vendor integration needs - Collaborate with Finance and Legal on vendor contracts, pricing integrity, and compliance - Bring the member voice into vendor decisions — using data, feedback, and trends to inform the catalog strategy PREFERRED SKILLS - 4+ years of experience in merchandising, partnerships, vendor management, or category management — ideally in a marketplace, benefits, HR tech, or consumer platform context - Proven track record of sourcing and managing vendor or brand partnerships end-to-end - Strong commercial instincts — you know how to negotiate, structure a deal, and assess whether a partner is truly worth the shelf space. - Data-driven mindset with the ability to use performance metrics to make and defend decisions -