Principal Product Marketing Manager

Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy. Our platform’s unrivalled uptime, scalability, depth and breadth of our data and intelligence means exacting organizations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs. Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., UAE, Singapore and Tokyo. To learn more, visit www.elliptic.co http://www.elliptic.co and follow us on LinkedIn https://uk.linkedin.com/company/ellipticco and X https://x.com/elliptic?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor. Elliptic’s mission is to dominate the US market - a challenge given the foothold that home-grown incumbents have. Your mission is to help us redefine how the industry perceives Elliptic: not as a UK‑based analytics vendor, but as the category leader in digital asset risk intelligence. Working with the Head of Product Marketing in the UK and Regional VP Sales Americas, you’ll serve as the local product marketing expert - refining our global messaging, driving go-to-market initiatives, and representing the voice of the US customer across Elliptic’s global organization. This role offers the opportunity to make a meaningful impact on Elliptic’s US growth trajectory, working with stakeholders across Product, Marketing, Sales, and Customer Success. The impact you will have: As Principle Product Marketing Manager, you’ll serve as the competitive strategist who shapes our story against key players, helping us craft messaging that wins market share and accelerates ARR with our target customers. You will create and drive product narratives that position Elliptic as the intelligence platform of choice for institutions operating at scale. Your work will define how prospects, customers, and influencers perceive Elliptic’s platform, helping us win strategic competitive deals, change the conversation, and strengthen our standing as the most trusted voice in crypto compliance. This is a key, high‑impact role - perfect for a storyteller and strategist who thrives on redefining categories and moving markets, not just executing go‑to‑market playbooks. What you will do: - Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us - Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence. - Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets. - Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations. - Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally. - Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings. - Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs. What you will achieve in the first 6 months: - You will have launched an assertive, outward‑facing messaging platform that positions Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors in the market. - Your positioning and enablement work will contribute to measurable improvements in US win rate, pipeline velocity and competitive displacement, including closed deals