Global Performance Marketing Manager

About The Role: We're hiring a Global Performance Marketing Manager to help build and scale Paysend's new user growth engine across paid social, affiliate networks, mobile partners, and emerging acquisition channels. This is a senior, hands-on role for someone who brings a true ownership mentality - someone eager, hungry, and ready to take Paysend's paid social performance to the next level. You will own the strategy and performance of key user acquisition channels, with a clear focus on growing new MAU, improving acquisition efficiency, and building the systems that allow paid growth to scale across regions. The ideal candidate is both strategic and deeply hands-on: a paid social expert with a genuine command of platform tactics across Meta, TikTok, Snapchat, and beyond - someone who understands that creative is the most important lever in paid social performance, and who knows how to craft winning creative angles, hooks, scripts, UGC briefs, formats, and testing plans. Alongside this, you will also support affiliate network and mobile partner growth - sourcing, evaluating, and scaling high-quality performance partnerships that complement paid social and contribute to new MAU. You will play a key role in helping Paysend acquire more high-quality users across global corridors, with primary emphasis on paid social creative excellence and supplementary ownership of affiliate networks and mobile partnerships. This role is either London-based or Europe-remote. What You'll Do (Responsibilities): Own and scale user acquisition across key paid channels, with primary focus on paid social and supporting ownership of affiliate networks and mobile partners. Lead paid social strategy and execution across Meta, TikTok, Snapchat, and other relevant social channels — with full accountability for new MAU growth, efficiency, and performance. Go deep on platform tactics: understand how Meta's algorithm, auction dynamics, audience signals, and ad formats interact; know how TikTok creative and targeting differ from Meta; and stay ahead of emerging formats, placements, and optimisation levers across every platform you manage. Own paid social creative strategy end-to-end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale. Act as the in-house paid social creative lead — with deep understanding of thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisations, and clear calls to action. Build and own creative testing frameworks across audiences, hooks, formats, messaging, localisation, creators, and channels — with structured hypotheses, test designs, clear learning documentation, and fast iteration cycles. Partner closely with UGC creators, agencies, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert. Support affiliate network and mobile partner strategy: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high-quality new MAU. Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners — ensuring traffic quality, compliance, and commercial discipline. Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator-led performance, and emerging platforms. Monitor and optimise key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner-level ROI, and traffic quality. Analyse performance data to identify clear optimisation actions, partner opportunities, channel opportunities, and budget trade-offs. Own budget planning, pacing, forecasting, and performance reporting