Sr Marketing Manager

About Rumpl Rumpl makes comfort perform. We invented the modern outdoor blanket and continue to lead the category through technical innovation, bold design, and storytelling that sparks connection. From artistic collaborations to ultra-packable gear, we exist to celebrate the moments after it — when the hike is done, the fire is lit, and connection begins. We're builders at heart. We move fast, test often, and care deeply about the relationships behind the business — from our retail partners to the communities that bring our brand to life. About the Role This is a high-impact, player-coach role. You'll own Rumpl's go-to-market process and make sure every product launch shows up with clarity, consistency, and impact — then extend that work into brand-building across events, partnerships, social, and community. Some days you'll be architecting seasonal GTM plans. Other days you'll be on a trade show floor, activating a partnership, or jumping into creative execution. You'll manage one direct report while staying close to the work yourself. This role travels. A lot. Trade shows, activations, and partnerships mean you’ll be on the ground regularly throughout the year, representing Rumpl in the real world. This role is accountable for brand heat, cultural relevance, and top-of-funnel momentum. If you're looking to purely manage or stay at the strategy layer, this role ain't for you. What You’ll Own Go-to-Market Own Rumpl's seasonal GTM calendar in partnership with Product and Creative Collaborate early in the product lifecycle to shape positioning, naming, and storytelling Translate GTM milestones into actionable plans and timelines across teams Lead campaign briefing across Marketing, Ecommerce, and Sales Project manage all creative and marketing deliverables end to end Present campaign narratives and launch plans to stakeholders Analyze performance and document post-launch learnings to improve over time Wholesale and Retail Marketing Oversee creation of sell-in decks, workbooks, POP, and trade show materials Partner closely with Sales to ensure tools and storytelling support revenue goals Coordinate with Creative on layout, copy, and packaging elements Events, Partnerships, and Experiential Lead Rumpl's presence at trade shows, grassroots activations, and community events Allocate and deploy event budgets for maximum brand impact Identify, develop, and execute brand partnerships and collaborations that feel authentic and culturally relevant Social, Influencers, and Community Own organic social strategy — channel planning, content cadence, performance insights Build and manage a network of creators and brand advocates Amplify UGC and community storytelling across channels Track performance and optimize for engagement, reach, and traffic What Success Looks like Product launches are on time, aligned, and increasingly impactful GTM processes become more efficient and predictable over time Events and activations generate real-world energy and measurable brand lift Partnerships feel authentic, strategic, and culturally relevant Organic channels show increased engagement, traffic, and brand interest Cross-functional teams operate with stronger alignment and speed under your leadership Who You Are Player-coach: You can think strategically and execute in the same day Connector: You're comfortable building relationships with buyers, creators, partners, and community members High energy: You can show up at a trade show and engage with hundreds of people without fading Taste-driven: You know what good looks like in brand, product, and culture Scrappy: You can operate effectively in a resource-constrained environment Digitally fluent: You understand how physical activations translate into digital attention Experience 5-8 years in brand or product marketing, ideally at an outdoor or active lifestyle brand in the $35M–$150M range Proven track record managing GTM calendars and cross-functional launches Strong project management skills with sharp